Search
Marketing
no.4

Beyond Optimization

Go beyond optimization and focus on all search engine marketing has to offer.

-Jason Bland
Legal Marketing Enthusiasts

Search Engine Marketing for Law Firms

Go beyond generic keyphrases and never miss an opportunity to be found. Search engine marketing isn't just about high rankings when someone searches for a “personal injury lawyer” or “divorce lawyer” or “business attorney” or any other generic term. A search engine marketing plan should also position your website as a resource when someone searches conversationally such as “How much does it cost to get a divorce?” or “I was in a car accident and need a lawyer” or “How can I transfer assets to my autistic son?”.


As search engine's get smarter, keyphrases are getting longer and more detailed. Be there to answer the questions your future clients are asking. That's how Custom Legal Marketing does search engine marketing.

Answer Questions

Go beyond generic keywords. We position your website to answer the questions your new clients are asking.

Local Comes Standard

Lawyers are local and your search engine marketing plan requires a comprehensive local SEO strategy.

Award Winning Team

Our team has received a Best in Search award from Topseos.com and is listed with 10 Best SEO.

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Conversational SEO

Your future clients may not be using the same old keyphrases you have focused on in the past. With verbal search tools like Google Now and Apple's Siri, people are conversing with search engines.


While we still emphasize popular general terms (ie: Oakland divorce lawyer or San Francisco patent attorney”), long, conversation keywords are the future of search engine marketing.


The best way to get traffic from long, conversational keyphrases is to answer questions. Most long tail keyphrases are questions being asked by the search engine user. Give answers and get leads.


    Track Your Success

    Always know how your keyphrases are ranking. The search engine ranking reporting tool included with your CLM Lounge tracks regular rankings, local positions, videos, geographic searches, and includes positions in Google, Yahoo, and Bing.

    See the Lounge

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    Monitor Rankings

    Monitor your rankings in Google, Yahoo, and Bing.

    Monitor your rankings in Google, Yahoo, and Bing.

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    Link Portfolio

    Know your link portfolio and see who is connected to your website.

    Know your link portfolio and see who is connected to your website.

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    Local Profiles

    See all of your local profiles and know that your information is up to date.

    See all of your local profiles and know that your information is up to date.

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    A Custom Search Engine Marketing Plan

    Research
    Your plan is powered by our in depth research.

    Content
    We write the content your clients are looking for.

    Trends
    We monitor trends and react to shifts in search behavior.

    No Weak Links
    We focus on quality and getting only high profile links.

    Local
    Full local marketing strategy to get local results.

    Track Success
    Monitor your search engine rankings as they progress.

    Our Process

    Expect an experience like no other.

    Get the FAQs

    Find answers to your questions.