Tricks or treats, which is your website handing out to you? While you are gathering your costume or procuring your candy, your website is still out there, speaking on your behalf and functioning as a brand ambassador twenty-four hours a day. Do you know what it is doing when you are not watching? What it says about you behind your back?
Simply throwing up a static brochure site...
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YouTube is changing the way videos are ranked in an attempt to promote more quality content. This month, the YouTube Partners and Creators Blog announced an adjustment to the YouTube search algorithm that moves away from a system rewarding clicks toward one rewarding time spent watching videos. The new algorithm replaces view count with watch time.
This shift in focus began in earnest earlier this...
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Attorneys who use social media as a part of their marketing efforts face challenges that are exclusive to the legal industry. Professional services marketing in and of itself is very different from product marketing. Added to this are restrictions on what attorneys may or may not be able to say according to ethical guidelines, which can vary from state to state.
Since it is not efficient for attorneys...
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It is easy to forget about email with all the buzz surrounding social media and with marketers clamoring to be on the cutting edge of new technologies. But while email is not new or showy, it is still effective. According to email marketing and list management company iContact, over 70% of people check their email more than 6 times a day. A study published by
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Recently, Google announced another algorithm change in their efforts to stop web spam. The newest change has nothing to do with your links and little to do with content. This time, Google is targeting your law firm's domain name.
The goal with the newest change is to target low-quality “exact match” domain names. For most law firms, this change may actually help their rankings.
Over the past decade, spammers in all industries (not just law) have been picking up domain...
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Facebook has been taking steps over the past several months that show a growing understanding of how businesses and individuals are using its service for marketing purposes. The site now has areas dedicated to building business pages, resources for businesses, success stories, advertising tips and apps that help companies manage their pages. Law firms are better equipped take advantage of the platform to position themselves as leaders and build...
Advances in technology can open new opportunities for law firms. New marketing opportunities, new firm development and management opportunities and new opportunities to make mistakes.
If your firm has been engaged with social media for some time, you may be able to look back and laugh at some of your beginner online faux pas. If you are just starting to dip your toes in the water to test...
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LinkedIn is proving itself to be an adept student of social media lessons. Developers and management listen to users, monitor other platforms to see what features people find useful or lacking and implement their findings across their own network.
LinkedIn has steadily been adding useful features, helping to transforming it into a valuable peer-to-peer marketing tool. Of the popular social networks, it is the best for producing referral business....
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For attorneys, mobile websites are becoming a requirement rather than a fancy add-on. Mobile devices are ubiquitous. People are increasingly opting to search with mobile devices in their homes and offices even when a desktop or laptop computer is available. Google estimates that by 2014, more people will be accessing the Internet with a mobile device then with a PC.
Although the percentage of traffic your firm receives...
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If your firm has decided to undertake a website project, you want the process from contract to launch to go as smoothly as possible. And you want a website that fits your firm's needs and generates leads. Generally, this is how web projects progress.
But sometimes, the process breaks down. Attorneys may get frustrated with their web design and development teams. They think they are being ripped off (sometimes...
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