Marketing the Modern Elder Law Firm

It is an exciting time to be an elder law and estate planning attorney. Your target audience is larger than they have ever been and they are getting more technologically savvy. This means you can reach out to them in a number of different ways that are relatively inexpensive compared to traditional television and print advertisements.

The modern elder law firm needs to be focused on education. A lot of people hear about “elder law” or talk with their friends...

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The Right Way to Blog About Your Law Firm

Having a blog on your website is as mandatory as your phone number and contact information. Blogs allow you to offer your site's visitors concise information related to your area of practice and it keeps your website growing with new pages of content.

Before we go into writing blog entries, let’s first talk about what exactly a blog is.

The word blog is a contraction of “web-log”. In the early days of commercial Internet access, message boards and forums did what...

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