Beat the crowd: Tips for rising above the competition in a saturated market

rise aboveThe Am Law Daily announced last week that early numbers show only modest growth for a prestigious group of New York's largest law firms last year. Within the study is the admission from several partners that persistent pressure to lower rates is cutting into profitability, even with a rise in some types of litigation work. The push for firms to lower their rates or pursue alternative billing...

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Focus on benefits when communicating with prospective clients

blankMarketers like to talk about positioning, unique selling propositions and differentiation. Differentiate or die! is a common refrain heard among marketing gurus young and old.

Given the sheer number of firms competing within the same geographic areas, attorneys certainly face a challenge when attempting to set themselves apart from their competition. The reality of the legal profession is that it is not possible for firms to offer a service...

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Avoid these five frightful web design mistakes to maximize usability

pumpkinTricks or treats, which is your website handing out to you? While you are gathering your costume or procuring your candy, your website is still out there, speaking on your behalf and functioning as a brand ambassador twenty-four hours a day. Do you know what it is doing when you are not watching? What it says about you behind your back?

Simply throwing up a static brochure site...

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Use design for inspiration not duplication

fishGreat web design is many things, but above all it is functional. One of the first lessons new designers learn after they have left the cocoon of the classroom is that no matter how pretty their work may be, clients are only happy if it accomplishes certain objectives. In terms of law firm website design, this means turning visitors into prospects and prospects into clients. Attorney websites must convert.

Because of the need...

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Stand Out Above Other Lawyers Simply by Understanding Your Clients

clientsfeeling1 Law firm marketing professionals have a lot of ideas about how you can stand above your competition, from videos on your website to multimedia and more. With so many law firms using online videos and multimedia effects, it takes something a little more traditional to get extra attention.

What clients really want is a lawyer who understands their situation. One who understands what they are going through....

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Set Your Law Firm Website Apart: Give Attention to Details Others Ignore

Attention to subtle details can elevate a lawyer website to stand above the crowded average website space. The right combination of textures, light and shadow can make certain elements pop, emphasizing important items and creating visual organization. If everything on a page looks flat, it is hard to distinguish one bit of information from another. Details create the sense of hierarchy that a website needs in order to prompt action and create results.

Effective websites employ a variety of techniques...

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Niche Marketing Offers Advantages for Law Firms

Much has been written about niche marketing, to the point that it has become something of a marketing buzzword. But, overused or not, the concept of niche marketing is still very relevant to attorneys.

Technically defined, niche marketing is marketing that is targeted to focus on a sub set of potential customers or prospects. Finding your law firm’s niche and using it wisely has many advantages, particularly in a down economy. Attorneys can benefit from niche marketing because it helps...

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