How to Write PPC Ads That Convert

How to Write PPC Ads That Convert

Google Ads — those little banners that appear at the top of Google searches — wield a lot of power. There are only three possible outcomes. 1. Someone searching for a lawyer in your area sees your Ad, clicks, and converts. 2. Someone clicks, but doesn’t convert. Or 3. Even if your Ad appears near the top of their search, a potential client might read it with glazed-over eyes. The copy doesn’t stand out, and it doesn’t speak to…

Read More
Archive