Assessing Your Law Firm's Website Ahead of Google's Upcoming Page Experience Update, and Other Must Reads

Assessing Your Law Firm’s Website Ahead of Google’s Upcoming Page Experience Update, and Other Must Reads

What To Evaluate Ahead of Google’s Page Experience Update (Search Engine Land)

Google announced the Page Experience update, that will be live on May 2021, along with a new set of metrics called Core Web Vitals and the removal of the AMP restriction on its Top Stories carousel. With several months ahead of us, now is a great time for marketers to evaluate the impact this update has…

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4 Ways to Simplify Mobile Law Firm Contact Forms to Boost Engagement

4 Ways to Simplify Mobile Law Firm Contact Forms to Boost Engagement

Contact forms are integral to most websites. For law firms, they provide an easy way for prospective clients to contact you besides phone calls or emails. Generally, law firm contact forms gather the name, phone number, email address and other optional details of website visitors interested in learning more about legal services. The digital collection of these details helps lawyers keep track of leads.

Putting together a contact form is straightforward. What complicates…Read More

5 ways lawyers can boost their call to action performance

5 ways lawyers can boost their call to action performance

A call to action (CTA) is any element on a website that encourages visitors to take an action. Usually, a CTA comes in the form of a button or the combination of a button and a line of text. Calls to action can also be textual links, although this treatment should be used judiciously since text does not stand out as well on a page as a graphic or button. The most common CTAs on attorney websites are invitations…

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