4 long-form page examples for attorneys

4 long-form page examples for attorneys

Long-form pages are becoming increasingly popular among web users. But it’s not just humans who like them; Google also rewards this media-rich content. We will explain why in a moment.

What is long-form content?
A long-form page consists of in-depth copy paired with other forms of media. While a standard article may include a picture with some text, long-form content integrates graphics and other forms of media to tell a story.

Another characteristic of long-form pages is (as the name implies)…

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HTTPS is taking over Google search results: Are law firms keeping up?

HTTPS is taking over Google search results: Are law firms keeping up?

It’s been two years since Google announced that a secured (HTTPS) connection was a minor ranking signal. While most websites that conduct transactions or have user registrations and other features that involve processing data already utilize an HTTPS connection, law firms rarely do.

HTTP vs HTTPS Simplified

By default your website is accessible via an HTTP connection. With an SSL certificate, you can change your prefix from HTTP to HTTPS. An HTTPS connection adds an extra level of encryption between the…

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In Search of the Missing Links: How 30,000 links were lost then found.

In Search of the Missing Links: How 30,000 links were lost then found.

When a client with a robust link portfolio and growing rankings informed me that their links had disappeared, I almost dismissed it as another Google Search Console error.

The law firm’s link portfolio has more than 30,000 links from about 400 domain names. Google Search Console generally reports about 350 of those linking domains.

They can also expect about 1,000 clicks each month to be reported in Search Console. You can understand why they were concerned when they logged…

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SEO | Law Firm™ is Now Part of Custom Legal Marketing

SEO | Law Firm™ is Now Part of Custom Legal Marketing

Adviatech was founded in 2005 and shortly thereafter we found our niche: helping law firms grow. We promoted our lawyer-focused products under Adviatech Legal Marketing until 2007 when we created the SEO | Law Firm brand and seolawfirm.com. We are very proud of what we accomplished under SEO | Law Firm. It’s the brand that put us on the map, helped us thrive during the recession, and was the spring board for Custom Legal Marketing.

The name SEO |…

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Google Sues SEO Company — How You Can Avoid Being Scammed

Google LocalAfter issuing several warnings, Google has sued Local Lighthouse Corp. of Tustin, California, in the U.S. District Court of Northern California. While you may not recognize the company name, you are probably very familiar with their pitch.

Google claims the California SEO agency contacted businesses through robocalls claiming to be “Google Local Listing representatives.” Business owners, believing Google was contacting them, would then come in contact with the Local Lighthouse sales…

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Does Yelp Deliver More Web Traffic than Legal Directories?

Does Yelp Deliver More Web Traffic than Legal Directories?

Building a trustworthy Yelp profile is clearly important for prospective client approval. With this information in hand, everyone at the Custom Legal Marketing Lab wanted to dig a little a deeper. Does Yelp’s popularity also convert to more referral traffic? That is, do these visitors to your Yelp profile then visit your law firm’s website and reach out for contact?

Read the full story.

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The complete marketing spring cleaning checklist

The complete marketing spring cleaning checklist

After a long, long winter, spring is finally here.

Spring is a time of new beginnings – and the start Q2 2014 – making it the perfect opportunity to take a look at old marketing goals and begin brainstorming on new ones. Why hang on to ideas and procedures that no longer work for your firm? Pausing to regroup and introduce fresh approaches can help your firm connect with prospects and build authority. Websites, social profiles and strategies…

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