Naming your law firm for the right clientele

law firm nameDetermining your law firm’s name goes hand-in-hand with determining your market. If you are a personal injury lawyer, a personal bankruptcy lawyer, a divorce lawyer, or some other consumer-oriented attorney, you are going to require aggressive marketing. However, large corporate bankruptcy, business litigation, and niche, specialty areas may require a more traditional look.

For the specialty practices, the classic law firm style will probably be best. Many of your clients…

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