Court rules Yelp can manipulate ratings based on ad purchases

Court rules Yelp can manipulate ratings based on ad purchases

The online review site Yelp can change the ratings of businesses on its site as it sees fit according to a decision by a federal appeals court. Yelp was accused of lowering the ratings of companies that did not purchase advertising on its site, and in a unanimous decision the court upheld its right to do so.

The owners of Cats and Dogs Animal Hospital in Santa Barbara, California alleged that Yelp was manipulating the reviews on the...

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