What law firms can learn about mobile search from Google’s latest quality rating guidelines

What law firms can learn about mobile search from Google’s latest quality rating guidelines

In November, Google released the full version of its Search Quality Rating Guidelines for the first time. Last week, we discussed Google’s standards for quality content and website reputation, as detailed in the document. This week, we will delve into the newest section of the guidelines: mobile ratings.

The rating guidelines document is given to Google’s human quality raters to help them determine how to rate a series of test queries. The scores raters give pages do not directly…

Read More

Google’s Rankings Going Back to 2006

updateWhen our parent company, Adviatech, was formed in 2005, the internet looked considerably different. Websites were narrower, animation and slideshows were limited to search-engine-discouraged Flash elements, and the Google’s search results were becoming excessively gamed and ugly.

It was a common practice in those days to set up directories and landing pages for each and every keyword. Google actually rewarded the hard work of spammers by ranking keyword-stuffed landing pages, rewarded…

Read More

Prevent SEO mishaps during website design projects

Some website design projects offer a chance to create a new site entirely from scratch. Perhaps a firm is just starting out with a new url, or maybe it has a relatively young or neglected website that is nowhere to be seen in search engine results. This gives designers and developers the chance to flesh out an information architecture, design and SEO strategy with what is basically a…

Read More