Is it safe to publish content on your law firm's blog that matches a video?

Is it safe to publish content on your law firm’s blog that matches a video?

Lawyers have to produce a lot of content to compete for organic rankings. Content of course is not just text. There are videos, presentations, ebooks, podcasts, blogs, web stories, and the list goes on. Since videos take a lot of time to produce, it’s understandable that law firms would want to get the most mileage out of that content.

But some law firms are concerned that publishing text as a blog entry, that matches the audio of a…

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What law firms can learn about mobile search from Google’s latest quality rating guidelines

What law firms can learn about mobile search from Google’s latest quality rating guidelines

In November, Google released the full version of its Search Quality Rating Guidelines for the first time. Last week, we discussed Google’s standards for quality content and website reputation, as detailed in the document. This week, we will delve into the newest section of the guidelines: mobile ratings.

The rating guidelines document is given to Google’s human quality raters to help them determine how to rate a series of test queries. The scores raters give pages do not directly…

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Google’s Rankings Going Back to 2006

updateWhen our parent company, Adviatech, was formed in 2005, the internet looked considerably different. Websites were narrower, animation and slideshows were limited to search-engine-discouraged Flash elements, and the Google’s search results were becoming excessively gamed and ugly.

It was a common practice in those days to set up directories and landing pages for each and every keyword. Google actually rewarded the hard work of spammers by ranking keyword-stuffed landing pages, rewarded…

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Prevent SEO mishaps during website design projects

twoplustwoSome website design projects offer a chance to create a new site entirely from scratch. Perhaps a firm is just starting out with a new url, or maybe it has a relatively young or neglected website that is nowhere to be seen in search engine results. This gives designers and developers the chance to flesh out an information architecture, design and SEO strategy with what is basically a…

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