Is Google’s ‘Search Bias’ Better for Consumers?

Google LocalResearchers at Harvard Business School and Columbia Law School as part of a collaboration with the Yelp data science team recently concluded that Google was harming consumers by giving preference to their own services. Would consumers be better served by getting a list of directories to choose from?

The study particular targets the local results wherein Google displays listings from Google My Business (formerly Google+ Local) ahead of the organic website…

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