Twitter releases study showing what tweets are most successful

Twitter releases study showing what tweets are most successful

A new study from Twitter reveals what factors cause some tweets to be more successful than others. The research confirms what third-party analysis and user observation have long demonstrated: tweets that contain images prompt the most engagement. Posts with video and links also receive more attention.

Twitter analyzed over 2 million tweets sent from accounts within the United States. Researchers looked for tweets containing photos, #hashtags, links, videos and a number or a digit — such as…

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Think beyond text on a webpage for your content marketing

beyond textContent marketing will continue to get a lot of attention as websites adjust to Google’s new Hummingbird algorithm, which was quietly rolled out in August and formally announced at the end of September. This release is the first entirely new rewrite of the company’s algorithm since 2001, and it changes the way Google looks at keywords. Hummingbird is a move toward a more contextual, semantic search; that is, rather…

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Four Ways Gmail Inbox Tabs Could Be a Positive Development for Email Marketing

emailThose who use Gmail have, by this point, probably started to see their inboxes organized into tabs. Google began rolling out the new tabbed layout on May 29, and users have, over the past several months, been logging in to find the new filtering system in place for them.

Gmail now divides emails into three categories: Primary, Social and Promotions. Two additional tabs, Updates and Forums, can be added using…

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How to Write Content that Captures Your Readers’ Attention, Part 2: Email

This is part 2 in a series of posts about how to write content that people actually want to read and share. Part 1, which you can read here, focused on legal marketing article titles.

email subjectMarketers have been trying to invent new ways to get people’s attention since the invention of the profession. This is particularly true online, where visitors’ already short attention spans are even shorter. Email marketing is…

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How to Write Content that Captures Your Readers’ Attention, Part 1 – Headlines

typewriterThis is part 1 in a series of posts about how to write content that people actually want to read.

Some tried and true marketing tactics are no longer effective, especially when speaking to online viewers. People have been hit with so much hyperbole, so many empty, information-free articles, and so many offers that seem – and are – too good to be true that they have simply begun ignoring…

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Who is paying attention to banner ads?

One of the challenges of online marketing is determining how to best divide your budget between available methods. A number of forces continue to converge that make this decision ever more complicated. Google’s successful efforts to encourage high-quality, contextually relevant content and penalize sites that try to take short-cuts coupled with the growing influence of apps and mobile search are forcing firms to employ multiple tactics. And the question of how much social media activity and influence may (or…

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Back to basics: How healthy is your law firm brand?

brandBranding is a commonly maligned concept in the legal world, too often associated with low-quality advertising and a move away from focusing on client service. But branding and practice are not mutually exclusive; they can and should work to support each other.

No, a snazzy logo alone will not bring in more business. But your brand is much more than just a logo or a tagline; branding and…

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Five Things the Most Effective Websites Have in Common

ladderLaw firms may not want to think of themselves as small businesses, but competing for new clients increasingly requires the implementation of business strategies, from law firm practice management to holistic marketing plans. As traditional methods of attorney marketing continue to move toward obsolescence, online marketing efforts are taking a larger and larger share of marketing dollars. Because of this, your website must be effective.

MarketingProfs published a Read More

Give great presentations by avoiding these common PowerPoint mistakes

presentationSeminars and presentations can be powerful marketing tools. When your firm hosts an informational seminar, you fill the room with high-value leads – people who have willfully expressed interest in your areas of practice. Since you have a limited amount of time with your audience, you need to provide genuinely helpful materials. And you must make sure your presentation is memorable.

PowerPoint can be a dangerous thing….

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Is your firm developing its own voice online?

voiceMost law firms understand that regular online activity helps with marketing efforts. But the formula for success can seem elusive, and frequent changes to search algorithms frustrate some firm’s efforts. Your ranking may bounce about unpredictably, making it difficult to determine what is working and what is not. It is clear that blogging and social media can be a force for good, but they may also backfire, harming your reputation…

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