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May 23

Why you should be using Adwords Extensions

Why you should be using Adwords Extensions

With Google Search dominating search queries with around 65 percent of market share, Google AdWords can help small and large law firms increase their inbound leads. However, specific keywords can be expensive, due to the volume and competitiveness of searches involving such words. In fact, “Attorney” and “Lawyer” are the fourth and sixth most expensive keywords on AdWords respectively.

Therefore, it is imperative that the clicks you are receiving equate to quality leads and conversions. A way to…

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Dec 5

Google Drops Location Feature but Your SEO Team Can Still Monitor Your Local Results

Google Drops Location Feature but Your SEO Team Can Still Monitor Your Local Results

Google recently removed a search feature that was a favorite among SEO professionals, but an alternative remains available.

Until recently, Google search users could set a location and view search results as if the user were in that location. This was provided alongside other filters such as date range, which are accessible by clicking on “Search tools” at the top of a results page. SEO professionals used this to understand how results differed for users in various locations. Travelers could…

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Mar 24

Call Only Ads are a Must Have for Law Firms

google_call_onlyGoogle Adwords offers a mobile ad option that instigates a call when someone selects your ad (rather than a click taking the user to a designated web address). This option is called “Call-Only”. In an industry where people are more likely to dial than fill out a form, your campaign is incomplete without a call-only ad.

Google Adwords allows advertisers to create ad groups that are targeted to different platforms….

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