How to find the right content mix for your law firm

How to find the right content mix for your law firm

Bill Gates wrote his essay, “Content is King” in 1996. Twenty years later, the phrase still continues to dominate the online marketing world.

Companies in all industries are in a rush to produce as much content as possible, hoping that something sticks — that some piece of content will hit upon the magic mix of luck, quality and value and become a viral sensation.

This rush has created glut of articles, blogs, lists and posts that are...

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