The future of law firm keyword research

The future of law firm keyword research

Keyword research has long been fundamental to achieving SEO goals. In order to drive traffic to your site by achieving good organic search placement, you need to identify words and phrases that are relevant to your practice, that people are searching for, that are not too highly competitive and that convert at a reasonable rate.

Keyword research used to be easy in part because keyword stuffing used to work. Now, however, Google actively punishes content that attempts to rank…

Read More
How to use geotargeting to get your message to the right people

How to use geotargeting to get your message to the right people

Nationwide marketing campaigns are neither attainable nor necessary for most firms. The cost is high, and the ads will reach relatively few people who can actually take advantage of the firm’s services. Instead, only people in specific areas and jurisdictions need to be exposed to marketing messages. With geotargeting, it is possible to reach very precise groups of people based on location.

Geotargeting is the practice of using information about an individual’s location to deliver relevant content,…

Read More
Archive