Facebook adds new targeting options for paid campaigns

Facebook adds new targeting options for paid campaigns

Organic post reach on Facebook is declining, creating a barrier for businesses trying to communicate with fans through regular activity. Some firms are making the calculation that paying for reach is worth the investment, turning to Facebook’s various paid advertising options to connect with fans. The goal of Facebook campaigns is not necessarily direct sales; some advertisers, particularly attorneys, utilize Facebook ads or Facebook Boost to attract likes.

At the heart of every strategy, from obtaining likes to…

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