Social marketing is a popular topic on blogs, in lawyer magazines, and at conferences. This attention is certainly well deserved. Just look at the audience:
- Facebook – 1 billion+ users
- Google+ – 500 million+ users
- Twitter – 500 million+ users
- LinkedIn- 200 million+ users
- Pinterest – 48 million+ users
Those audiences should not be ignored, however when looking at what drives leads into your office, we see that search is still the driving force.