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Nov 28

Improve Your Law Firm's SEO by Making Short Content Long-Form Content

Improve Your Law Firm’s SEO by Making Short Content Long-Form Content

In the ever-changing world of law firm marketing and search engine optimization (SEO), relatively short and weak pages generally cause more harm than good for website owners. That is especially true in the legal world, where current and prospective clients are looking for more information via long-form content. Long-form content consists of extensive print media combined with photos, graphics, videos and other complementary multi-media content.

The idea is to create a unique user experience, while providing...

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Jul 29

4 long-form page examples for attorneys

4 long-form page examples for attorneys

Long-form pages are becoming increasingly popular among web users. But it's not just humans who like them; Google also rewards this media-rich content. We will explain why in a moment.

What is long-form content?
A long-form page consists of in-depth copy paired with other forms of media. While a standard article may include a picture with some text, long-form content integrates graphics and other forms of media to tell a story.

Another characteristic of long-form pages is (as the name implies)...

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