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May 2

How First-Party Data Could Change the Pay-Per-Click Landscape

How First-Party Data Could Change the Pay-Per-Click Landscape

In mid-April, the Wall Street Journal reported (subscription) that Google may allow companies to use customer information, like email addresses, to assist with ad targeting. The change could occur within the year. According to anonymous sources, Google has been discussing the possible use of such data with advertisers, who have been pushing Google to reconsider its policy concerning first-party data for some time.

Google has been hesitant to allow advertisers to use first-party data,...

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Mar 21

How to boost your email marketing results

How to boost your email marketing results

Email inboxes are competitive places — cutthroat arenas in which businesses compete for valuable attention. Over 100 billion business-related emails are sent per day, and that number is only expected to grow. Email's popularity as a marketing tool is holding strong.

Social marketing campaigns that go viral receive a huge amount of attention not only on social media sites but also in the traditional press. When campaigns take off — through a combination of thoughtful implementation...

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Mar 7

Trending: 5 web design practices that have outlived their usefulness

Trending: 5 web design practices that have outlived their usefulness

Many web design trends catch on for good reason. Innovations allow developers to create visually appealing layouts that serve the best purposes of the site owner and visitors. Beautiful design and function can coexist.

However, trends have a habit of becoming ubiquitous. When industry group-think starts to drive design decisions, it is time to reconsider which trends are actually helping to enhance the user experience. Here are five trends that have outlived their usefulness:

1. Slideshows
Large header...

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Feb 6

6 common attorney website mistakes – and how to fix them

6 common attorney website mistakes – and how to fix them

A website speaks for the firm it represents at all times, day and night. It must be professional, informative and easy to navigate, and it must accurately exemplify the firm's work and values.

Increase your website's performance and enhance your position in the eyes of your visitors by building a site that stands out. Give the people who visit your site a reason to follow through and contact you. Start by avoiding these common attorney website pitfalls....

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Oct 24

Top 9 attorney website must haves

Top 9 attorney website must haves

Your firm's website is working for you day and night, whether you are in or out of the office. It is many people's introduction to your firm and the only interaction they may have with you before deciding whether to call. You must get visitors' attention, and you must get it quickly.

Your website's design should support your firm's overall image and goals, and while each attorney website will be unique to the individual firm's voice and message,...

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Oct 10

Lower search engine rankings now get more visibility

Lower search engine rankings now get more visibility

Online marketing tactics must constantly evolve in order to anticipate and adapt to increasingly complex search engine algorithms. Google notoriously updates its algorithm regularly in an effort to combat spam and meet searchers' needs. Some changes are major and cause considerable shake-ups in the marketing community, but the majority are minor adjustments that are rarely noticed. According to Moz, Google tweaks its algorithm 500-600 times per year; no firm could be expected to keep up with such...

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Sep 26

What your law firm needs to know to get your emails noticed

What your law firm needs to know to get your emails noticed

Consumption of email on mobile devices is increasing rapidly. The rise of mobile email viewing is not surprising given the large shifts in internet browsing habits that have occurred over the past five years. According to a global Mobile Media Consumption report conducted by Decision Fuel and OnDevice Research on behalf of ad network InMobi, only 11 percent of internet users say they use a desktop machine most often to go online. The majority of respondents said...

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Apr 15

The complete marketing spring cleaning checklist

The complete marketing spring cleaning checklist

After a long, long winter, spring is finally here.

Spring is a time of new beginnings – and the start Q2 2014 – making it the perfect opportunity to take a look at old marketing goals and begin brainstorming on new ones. Why hang on to ideas and procedures that no longer work for your firm? Pausing to regroup and introduce fresh approaches can help your firm connect with prospects and build authority. Websites, social profiles and strategies...

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