Ethical Considerations for Lawyers Using Search Engine Marketing

Ethical Considerations for Lawyers Using Search Engine Marketing

Lawyers are subject to strict ethical rules. Ethical rules govern not only an attorney’s representation of her client, but also how attorneys communicate with the general public. Indeed, the Model Rules of Professional Conduct contain specific rules addressing “communication concerning a lawyer’s services.” Attorney marketing is among the types of communication these rules cover.

Given that there are very real ethical concerns with attorney marketing in general, it is no surprise that ethics panels are being...

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