A high bounce rate may be an indication that a web page is not functioning optimally. Bounce rates can be discouraging, and they can be deceptive. While there are multiple reasons a visitor could bounce — not all of them bad — it is generally a good idea to work toward lowering bounce rates.
What is bounce rate?
Bounce rate is usually described as the percentage of single-page sessions. Specifically, the number of times, as a percentage of...
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