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Feb 14

7 Search Marketing Myths Your Firm Should Forget in 2015

7 Search Marketing Myths Your Firm Should Forget in 2015

Google is constantly tweaking its algorithm in an effort to deliver the best information to its users. Big releases like Panda, Penguin, Hummingbird and Pigeon combine with smaller daily and weekly updates to create an environment in which search marketing tactics must continuously adjust. Some methods have remained relatively solid over the years, while others, like keyword stuffing and search engine submission, became obsolete long ago.

What are some common search marketing myths? What tactics can your firm drop in...

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Jan 20

How to avoid content bloat

How to avoid content bloat

Content bloat occurs when a website contains too many pages that have no independent, singular value. A large site is fine — even positive in some cases — but a large site with multiple pages containing very similar information may be suffering from content bloat. This phenomenon is a holdover from earlier days of search marketing when building a page for every possible search term with more attention to quantity than quality was effective.

If you are writing thin...

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Nov 7

How to maintain your rankings during a website redesign

How to maintain your rankings during a website redesign

By now, many firms own domains that are more than a decade old. Firms with an established web presence that are embarking on a redesign project must often work to create a new look for a site that already has a search marketing strategy in place. The process of refreshing a website’s layout and structure should not negatively affect the site’s ranking — but it can without proper planning. It is a waste of time, money and effort to...

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Oct 10

Lower search engine rankings now get more visibility

Lower search engine rankings now get more visibility

Online marketing tactics must constantly evolve in order to anticipate and adapt to increasingly complex search engine algorithms. Google notoriously updates its algorithm regularly in an effort to combat spam and meet searchers' needs. Some changes are major and cause considerable shake-ups in the marketing community, but the majority are minor adjustments that are rarely noticed. According to Moz, Google tweaks its algorithm 500-600 times per year; no firm could be expected to keep up with such...

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Aug 6

Links still matter: top takeaways from the Link Building Survey 2014

Links still matter: top takeaways from the Link Building Survey 2014

Skyrocket SEO released the results of its Link Building Survey 2014 in July and have published the data on the Moz blog. Over 300 consultants, marketers, business owners and SEO managers answered questions about link building budgets, challenges and tactics. The results show that link building is still an integral part of most search marketing budgets, even if the process is becoming more demanding.

What is link building?

Link building is the process of actively...

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Jun 18

What your law firm needs to do to feed Panda 4.0

What your law firm needs to do to feed Panda 4.0

Google began rolling out the latest iteration of its Panda algorithm on May 20th. As is the case with all major updates, results are mixed. Some sites have seen rankings and traffic drop, while others have seen improvement — and many sites have seen little to no movement at all. The big news surrounding the release of Panda 4.0 is the significant hit several large, well-known sites appear to have taken. Analysis performed since the update reveals some common...

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May 7

4 sustainable marketing strategies to displace old SEO myths

4 sustainable marketing strategies to displace old SEO myths

The search marketing landscape is constantly changing. Google will continue to strive to stay one step ahead of companies trying to find an easy trick for achieving page-one rankings — and it will continue to succeed. Google is very open about what its algorithm is looking for in a quality site. It is also very willing to share what tactics it considers to be spammy and what can earn your site a penalty. Regardless, some old SEO habits are...

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Apr 9

Study shows inaccurate local listings erode customer trust

Study shows inaccurate local listings erode customer trust

Local profiles and directory listings have become increasingly important factors in determining a firm's placement in search results. Search engines look to profile information to help display results that are relevant to each searcher's unique location.

Mobile device use is also driving a push toward smarter search results. According to BIA/Kelsey, mobile local search will overtake desktop local search by 2015. With the proliferation of mobile search and the availability of location-related data, where you exist physically...

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Mar 17

Google webmaster help: Write content that is clear and understandable

Google webmaster help: Write content that is clear and understandable

In a webmaster help video published at the end of February, Google's Matt Cutts was asked this question:

Should I write content that is easier to read or more scientific? Will I rank better if I write for 6th graders?
- Ben Holland, Phoenix, AZ

Cutts said he struggled with this question and that it took him more time than usual to formulate an answer. Ultimately, he said he came to the conclusion that, “The clarity of what you write...

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Jan 9

Old fashioned branding is the new SEO

Old fashioned branding is the new SEO

For many years, it was easy for a search engine optimization company to con unsuspecting clients by claiming to have a magic bullet – a secret method that would propel any website straight to a page one ranking. Search was shrouded in a cloud of mystique upon which unethical companies could capitalize.

Since being ranked highly translates to profitability, businesses had an obvious incentive to try to game the system. Small companies in particular saw an easy way...

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