Align your social media activity with user expectations

entertain me 2Attorneys who use social media as a part of their marketing efforts face challenges that are exclusive to the legal industry. Professional services marketing in and of itself is very different from product marketing. Added to this are restrictions on what attorneys may or may not be able to say according to ethical guidelines, which can vary from state to state.

Since it is not efficient for attorneys...

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Your Firm Can Use Social Media to Build Authority and Valuable Links

seoMuch has been written about using social media to build a community, engage with potential clients and establish expertise. But what about the SEO benefits your firm can gain from a social media marketing strategy?

The potential value of social media activity for a firm’s own SEO efforts is often underrated. The two do not exist in a vacuum – social media, blogging and website optimization must all...

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Help Your Firm Avoid Social Media Mistakes

head wallAdvances in technology can open new opportunities for law firms. New marketing opportunities, new firm development and management opportunities and new opportunities to make mistakes.

If your firm has been engaged with social media for some time, you may be able to look back and laugh at some of your beginner online faux pas. If you are just starting to dip your toes in the water to test...

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Maximize Your LinkedIn Engagement

linkedin socmediaLinkedIn is proving itself to be an adept student of social media lessons. Developers and management listen to users, monitor other platforms to see what features people find useful or lacking and implement their findings across their own network.

LinkedIn has steadily been adding useful features, helping to transforming it into a valuable peer-to-peer marketing tool. Of the popular social networks, it is the best for producing referral business....

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What social media practices spur the most engagement?

soc media habitsWhen your firm is engaging in social media marketing, it can seem at times like you are just throwing information out into the ether. Are people reading your updates? Do they like what you are sharing?

One of the most important things to remember about building a useful social media presence is that it takes time and patience. It is easy to get frustrated that you do not have enough...

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Lessons from LinkedIn’s split with Twitter: Use each social media platform to its advantage

soc mediaAt the end of June, Ryan Roslansky, Head of Content Products at LinkedIn, announced a social media separation. Twitter users will no longer be able to display their Tweets automatically on LinkenIn. Since 2009, users have been able to sync their Twitter and LinkedIn accounts so that anything shared on Twitter would simultaneously post to LinkedIn. Now, users will have to post updates individually to each network.

Of course,...

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