Social networks can be a good way to give your law firm exposure and establish expertise within your practice area. Attorneys can comment on news items that are of particular relevance to their area of practice, and they can use social media to convey positive press about their firm. But social networks can also be a good way to make your firm look unprofessional or out of touch. Attorneys and firms that participate in social networks must do so...
Read MoreAt the center of every online law firm marketing campaign is content. Whether it is content on your website, blog entries, or distributed content like press releases or articles, what gets your firm attention is valuable content.
As users turn to Facebook, Twitter, Tumblr, and Google Plus, we see an obvious trend change regarding what people like and what gets them to “like” or “+1” your firm. People like brevity.
From short Tweets to brief blog entires, content that...
Read MoreIt is important to make the distinction between thinking social and acting social. Just being on a social network is about as useful as just having a website. The key to success is having an active presence on the social networks to market your firm.
In this month's issue of the Bigger Law Firm magazine, they talk about Google Plus and how to utilize Google's new social network to grow your firm. You can pick up an issue at...
Read MoreMany law firms see their website as a necessary expense whether it is just there to service existing clients or bring in new accounts. A law firm's website is necessary. But it should be an asset, not an expense.
Online marketing is unlike any other form of marketing. Television, print, Yellow Pages, radio, they all come down to one thing – getting someone to call your firm. You show the ad, hope that it reaches the right person, and...
Read MoreHaving a blog on your website is as mandatory as your phone number and contact information. Blogs allow you to offer your site's visitors concise information related to your area of practice and it keeps your website growing with new pages of content.
Before we go into writing blog entries, let’s first talk about what exactly a blog is.
The word blog is a contraction of “web-log”. In the early days of commercial Internet access, message boards and forums did what...
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