The Best Keyword for a 2012 SEO Campaign

So what makes a good keyphrase for your 2012 law firm marketing strategy?

It may come to you as a surprise but popularity is not all that makes a good keyphrase. A keyword like “lawyer” that gets millions of inquiries a month on Google will not serve your law firm because it is too general. This is why most of the results for the word “lawyer” return directories and information websites that have thousands of pages built into to their...

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