Focus on user experience to please visitors and search engines

Focus on user experience to please visitors and search engines

Google refreshed its page layout algorithm in early February with a change that has been dubbed the “top heavy update.” The adjustment seems primarily to affect websites that have heavy advertisement population above the scroll. The objective is to filter sites that do not offer strong, original content up front and those with excessively busy layouts that distract users’ attention from page content.

As with many of its updates, Google has been hinting at the change for…

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