Lawyers have to produce a lot of content to compete for organic rankings. Content of course is not just text. There are videos, presentations, ebooks, podcasts, blogs, web stories, and the list goes on. Since videos take a lot of time to produce, it's understandable that law firms would want to get the most mileage out of that content.

But some law firms are concerned that publishing text as a blog entry, that matches the audio of a...