Five tips for getting the most engagement out of your Pinterest pictures

After a year of gathering data about how people interact with images on Pinterest, the team at Curalate believes they can predict whether or not your pictures will get noticed. Curate is a social media image analytics company that counsels businesses on how to optimize pictures for maximum engagement on Pinterest and Instagram. They have been steadily amassing a database of millions of images, which includes physical details about the picture – like colors, textures, aspect ratio and saturation…

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Pinterest Makes Sharing Easier with New Business Accounts

Businesses have been setting up presences on Pinterest and integrating the network into their marketing for some time, but until now the site’s terms have explicitly limited activity on their boards to “personal, non-commercial use.” Because the network was created for individuals, developing a consistent professional presence was not entirely easy. You can, of course, pin your own content and prompt others to pin it as well. While this…

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Instagram opens new doors with web profiles for users

Responding to its growing popularity and requests from users, the photo sharing service Instagram has announced the arrival of online user profiles. Instagram has always allowed users to share pictures through email, text or across other social networks, but the service has until now not provided a single location on their own network for people to showcase their pictures.

Instagram profiles will be different from those on other social networking…

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Harmonize your content and visual marketing for maximum reach

Content Marketing: Hail to the King
The key to a truly successful law firm marketing strategy has always been producing a steady stream of relevant content. Even before Google released Panda and now Penguin, the most reliable way to promote long-term goals – both of being found and converting visitors to clients – was to create value through quality, meaningful content. Now, with Google supposedly cracking down on…

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