Mimicking Other Lawyers’ Strategies Not Always the Best Course

When your law firm started thinking about a strong online marketing plan, you probably ran a few searches on local competing law firms. After getting a look at the top-ranking crowd, you may have then contacted a search engine marketing company and declared that you wanted them to do whatever your competitor was doing.

In fact, some companies offer that same tactic. They check a competitor’s link portfolio and…

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Google Announces Tool to Repair Your Firm’s Search Engine Credibility

Google’s recent Penguin update targeted websites that had links pointing from sketchy internet neighborhoods. Does your law firm have a link which points traffic to it from a website advertising paid links? Is it in a directory that you can only get listed in by exchanging a link or paying a fee? Those links now work against your law firm’s ranking in Google.

As news about Penguin’s targeting spread, some website owners cried foul, claiming that not all websites linking…

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Your Law Firm Needs Unique Ideas, Not Just Unique Content

There is a strong call for content volume if you want your law firm’s website to be easily found via Google. From onsite content such as blogs, social network content, and marketing literature including ebooks, press releases, and articles, the demand for a lot of content can be overwhelming.

Prepare to be over-overwhelmed.

Unique content is not the only element to worry about. Google can also identify similar topics within unique…

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Attorney website content planning

Writing good web content is a distinct skill. The style of web content is very different from that of traditional articles, and it is not something with which most attorneys have a lot of practice. Website copy must be written for a target audience of both clients and search engines. It must be informative and engaging. It must connect with visitors. At the same time,…

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