Focus on user experience to please visitors and search engines

Focus on user experience to please visitors and search engines

Google refreshed its page layout algorithm in early February with a change that has been dubbed the “top heavy update.” The adjustment seems primarily to affect websites that have heavy advertisement population above the scroll. The objective is to filter sites that do not offer strong, original content up front and those with excessively busy layouts that distract users' attention from page content.

As with many of its updates, Google has been hinting at the change for...

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How to adapt your website for the multi-platform majority

How to adapt your website for the multi-platform majority

What are the implications of the new multi-platform reality?

In many localities, mobile devices are ubiquitous. It has become common to see an individual reading an article on a tablet while checking email on a smartphone. Consumers increasingly live in multi-device households and have come to expect websites to function well on all their technology.

In 2013, a tipping point was reached. The majority of internet users are now multi-platform, a phenomenon comScore has dubbed the Multi-Platform Majority....

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Ignore typography at your own risk

Ignore typography at your own risk

Type is the most important design element on a Web Page. Visitors click through to a site because they are interested in consuming information – not just looking at pretty pictures. Layout and choice of graphics help set the tone, reinforce the story and direct the user's attention, but content is the star.

Web layouts should be designed for the reader. The reader's ability to easily digest your content determines the success of your site.

When planning your content,...

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Create strong website layouts by putting content first

Create strong website layouts by putting content first

Attorney websites are primarily informational. Firms aim to create traffic through marketing with the ultimate goal of converting visitors into clients. Since the quality of information on a site plays an active role in determining whether or not a visitor will contact the firm, a website's design must provide a showcase for quality content.

Content marketing is not new; good marketing companies have long stressed the need for quality content. Given its importance, the role of content in the...

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How to let content drive website design

How to let content drive website design

Attorney websites are primarily informational. Law firms do not sell anything online directly, and while a firm's site will promote certain practice areas, its tactics must be different than those of a band touting its latest album or a restaurant advertising new menu items. Since the quality of information on a site plays an active role in determining whether or not a visitor will convert, website design must provide a showcase for quality content.

Content marketing is not new; good...

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