Build trust and connect with potential clients by giving them a simple way to access information they need.
Podcasts offer an easily accessible method of connecting with potential clients. You can personally deliver authoritative information on timely and relevant topics. Build your online presence and open your firm to new possibilities.
Podcasts are becoming a more widely used marketing tool, in part due to their low barrier of entry. Podcasting does not require a lot of expensive equipment; you can produce a show with just a computer and a microphone.
A podcast can introduce you to a new audience of potential clients. People may only spend a minute or two on your website when they could easily spend 20 or 30 minutes with a podcast. But poor podcast quality will keep you from winning repeat listeners. Our team can engineer your podcast from inception to distribution. Using professional recording and editing equipment we will produce a show — or series of shows — for distribution. We can also create artwork for your podcast and make it available for download from the iTunes store.
Producing a podcast is the first step. You must also market your podcast to gain loyal listeners and subscribers. Blog about your new podcast. Let people know what subjects you have covered and what topics are upcoming. Consider writing a press release. Place links to your podcasts on your social media profiles. Make clips and whole shows available on your website. Share clips through an email or social campaign. Or, let us do all the work for you.
Podcasting expands your integrated marketing portfolio. It provides another way for people to find you; your podcast is another piece of content for visitors, friends and listeners to suggest to others. Send the right message with a professionally produced podcast that reflects your firm's position and the quality service you provide.
People tune in to podcasts in a variety of settings, allowing you to stay top-of-mind even when your listeners are away from their computers. One in four podcast consumers listen to podcasts in their cars “nearly every day.”
Much goes into the creation and distribution of a podcast. The whole process must be planned, from the choice of name, development of artwork and selection of theme music to the editing of files and the uploading of a finished product. We are available to help guide you through the pre- and post-production process so you can expand your podcast library. You may want us to advise on script creation, or you may ask us to develop your podcast from start to finish — we will prepare a plan that meets your requirements. We have the tools to help you connect with new audiences.
Podcast consumers are social creatures. More than half use social media every day, and they are more likely to share videos than the rest of the population.
Your podcast will be produced using professional recording hardware and editing software.
We make sure people can listen to your podcast comfortably and clearly.
Brand your podcast with artwork that coordinates with your website and other materials.
Spread the word about your podcast with press, blogging, social media and more.
We upload new podcasts regularly so listeners have a supply of fresh content.
Download and listener statistics help you keep track of progress.