A good pay-per-click strategy delivers measurable traffic immediately. It's a "right now" marketing strategy.
Legal Marketing Enthusiast
Social networks provide a unique opportunity to pay for access to potential clients based on their demographics, interests and locations — not just their keywords.
Immediate lead generation may not be the only goal. Use paid ads to accumulate Likes and gain followers.
Some social updates are more valuable than others. Boost important posts to gain exposure and leads.
Take the opportunity to reach a highly targeted audience and display ads based on user behavior and interests.
Today, users share, post and comment about their lives online. Networks are able to use behavioral data to deliver your ads to those who may truly be in need of an attorney in your practice area. But a paid social campaign may have objectives beyond immediate lead generation, like increasing Facebook Page Likes or Twitter followers. Boost high-value updates — those likely to prompt engagement — to drive leads, accumulate Likes and be seen by thousands of prospective clients.