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Immigration Law Firm Marketing & SEO

Law Firm SEO that Works™

Start With a Free Law Firm Marketing Analysis Today

Your law firm's SEO success is based on knowledge. Before determining how to improve your marketing strategy, we need to understand where your law firm currently stands. Custom Legal Marketing (CLM) offers a free website review in which our analysts evaluate everything from your link portfolio and page speed to your social activity and traffic. Our team then provides a free report with recommendations for boosting your law firm marketing campaign.

Immigration law firms across some of the most competitive markets in the United States have seen real results from working with CLM. The foundation of our marketing is:

A Creative Approach

The success of an immigration law firm's marketing campaign depends on the ability to view things with a fresh perspective. Instead of mimicking what most marketing companies are already doing, we identity what your competitors are not doing. Once we find the void, our marketing team comes up with a resourceful strategy tailored to your law firm.

Creative employment law marketing
employment lawyers meeting


We understand there are many options available to you for marketing needs. But for us, the choice is simple. You. Once your law firm decides to partner with us, CLM's No Competition™ Guarantee ensures we commit to maintaining an exclusive relationship with you. This means we will not work with any other immigration lawyer in you city. While other marketing agencies do not hesitate to help your competitors, our focus remains on how we can boost the web presence and lead conversions of only on website. Yours.


Our comprehensive law firm marketing approach includes strategic content, client reviews, authoritative links, winning design, tracking what matters and more. You will get:

1. Strategic Content

Prospective clients are likely to use many different search terms when looking for an immigration law firm. They are not simply searching for an "immigration attorney" or a "family immigration lawyer". We craft strategic content that generates leads for a wide variety of targeted searches.

Interactive contact elements

The interactive element uses strategic content to streamline the lawsuit process.

2. Authentic Links

Our goal is to build authoritative links to your immigration law practice. We believe in connecting your site with trusted web properties instead of thousands of mediocre links. CLM has used multimedia and strategic content to acquire quality links from some of the most reputable sites on the web.

3. Client Testimonials

They say word of mouth is one of the best forms of publicity. On the web, testimonials from satisfied cilents have the power to convert more leads. Our user-friendly system makes it easy for clients to share their positive experiences of working with your law firm. Whether it is a successful outcome in an immigration case or a fuss-free legal process to obtaining a work visa, our team gathers real reviews from real clients. 

4. Award Winning Immigration Law Website Design

CLM conducts extensive research to develop a website design that highlights your law firm's strengths. We understand what prospective clients looks for when they navigate websites. Instead of creating a cookie-cutter site, our design team uses a variety of tools like in-depth photo briefs and focus group testing to building a unique website for you.

Awards for law firm website design
5. Beyond Top Search Placement

Gone are the days of generic search keywords like "immigration lawyer" or "immigration law firm". We ensure your law firm will never miss an opportunity to be found by developing detailed questions and topics. We position your website as an authority that answers the questions your prospective clients are asking. That way, Google recognizes your content as being worthy of top placement in above the fold cards.


As as bonus, Google Assistant and Google Home use use cards to answer verbal queries.

6. High Performing Pay-Per-Click

We develop PPC campaigns to supplement your natural search engine marketing campaign. PPC advertising on search and social helps your firm get noticed. CLM's Google Partner Certified team creates and runs PPC campaigns the drive traffic to your website and convert leads into clients.

Google Partner Badge
7. Press Relations

Be in the news. Whether you are handling a high profile immigration case or can lend expertise on a particular newsworthy topic, CLM is ready to pitch your story to the right publications. We recognize the importance of capturing your prospective clients' attention by telling the stories that surround your law firm's success and activities. We craft press kits, pitch stories to local media outlets and develop content that promoted on popular news sites.

Law firms in the news
8. Statistics

We love tracking your success to see how your website is performing and what improvements need to be made. The CLM Lounge provides a wealth provides a wealth a stats to monitor your progress across all areas such as user behavior, local listings, search rankings and more.

Facebook analystics

We love statistics and we love sharing them. We believe you should always know what your marketing company is doing on your behalf and whether those efforts are paying off. After all, we are in this together.

What Our Clients Are Saying

CLM is the Real Deal

Jason at CLM is the real deal when it comes to SEO. I don’t think that you could make a better choice.

Paul Greenberg Briskman Briskman & Greenberg

The site is great

The site is great, but your continued ability to take care of us is what has made a real difference. Great job to the entire team!

James Fausone Legal Help for Veterans

My traffic has tripled

My traffic has tripled and my website consistently refers new clients to my social security and disability law firm.

David W. Magann David W. Magann, PA

I have had amazing results

I have had amazing results for my solo law firm with SEO. Jason and his Company have placed me extremely high on Google.

Annie Banerjee Banerjee & Associates

I’m impressed

I just reviewed my new website. I am impressed! Good job.

Mark Anderson Attorney Mark F. Anderson

How much I appreciate your service

I can't tell you how much I appreciate your service and how happy I am to have landed with you. You have taken a huge burden off of me by creating and maintaining my site the way you do.

Jon Ladd Business Real Estate Law Group

More leads than ever before

CLM’s dedication and unwavering support for our law firm is very much appreciated. I'm getting more leads than ever before.

Henry Enright Todd J. Leonard Law Firm

The Best Decision I Made

Switching our SEO company over to CLM was one of the BEST decisions I made as the director of marketing for a large Law Firm. Always responsive and always finding solutions to every obstacle- I don't know what I would do without them.

Yani Smith Steinberg Law Firm

Measurable Increase to Our Traffic

We have seen a significant, measurable increase to our website traffic from natural search. They have also helped us launch a second location. Recommended.

Jason Erlich McCormack & Erlich

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law firm marketing and lawyer SEO analysis

Your Law Firm's SEO success starts with knowledge.

We offer a free analysis of your website, your SEO, your social activity, your local citations and your link portfolio so you can see where your firm stands. When ready, one of our analysts will provide you with a free review along with insights and suggestions about how to boost your law firm marketing performance and strategy.