Law Firm SEO and Marketing in Seattle, WA

Custom Legal Marketing's Seattle site lets local law firms connect with CLM team members to evaluate performances and share progress updates on law firm SEO plans. The Seattle location is one of many CLM strategy centers across the United States.

Gears of Law Firm SEO

What's Unique About Law Firm SEO in Seattle, WA?

Seattle is the biggest city in the Pacific Northwest and a popular place for people to move to in recent years. The region boasts a growing tech center and is home to the headquarters of Microsoft and Amazon. With a vibrant tech center and a rising population, Seattle is getting more competitive for search engine optimization purposes.

Washington State ranks number 19 in the country for most lawyers per capita with 34 attorneys per 10,000 people.

Seattle is the home of the Washington State Bar Association, which licenses the state’s more than 38,000 legal professionals.

Washington Attorney Advertising Guidelines

Washington State welcomes lawyer advertising as it recognizes the importance of assisting the public in learning about and obtaining legal services, making it a great place to market your law firm. Here are some highlights from the Washington State Rules of Professional Conduct as it pertains to advertising a lawyer or lawyer’s services.

In Washington State Lawyers Are Allowed to:

  • Pay for advertisements
  • Pay for lead generation
  • Pay for a legal services plan or a not-for-profit lawyer referral service
  • Give and receive referrals from other law firms (so long as the client is aware they are being referred out)

The advertising boundaries in Washington allow lawyers to:

  • Tell the public about their services
  • Publicly list references (with client's permission)
  • Publicly list names of clients (with client's permission)

Talking about your firm in Seattle, WA

  • Lawyers in Washington State may communicate they do or do not practice in particular fields of law. Therefore, you can use terminology like “our firm focuses on personal injury” or “we dedicate our practice to helping families with matters like divorce, child support and adoption.”
  • The Supreme Court of Washington does not recognize certification of specialties.
  • Unlike other states like New York, Washington State will allow you to use a trade name as long as it does not imply a connection with a government agency or with a public or charitable legal service organization and it is not false or misleading. This means you don't have to use traditional firm names including names of attorneys.
What are Custom Legal Marketing Strategy Centers?

A CLM Strategy Center puts your marketing team in your backyard. Custom Legal Marketing has fully staffed offices in Tampa, Florida and San Francisco, California. Strategy centers are smaller branch offices. Typically, strategy centers will have 1-3 team members available to support local law firms in the region. Other strategy centers serve as hubs to host CLM team members that are deployed from other fully staffed offices or staffed strategy centers.

CLM Strategy Centers are our way of building local relationships with lawyers in every corner of the country.

Get a Free SEO and Website Analysis

law firm marketing and lawyer SEO analysis

Your Law Firm's SEO success starts with knowledge.

We offer a free analysis of your website, your SEO, your social activity, your local citations and your link portfolio so you can see where your firm stands. When ready, one of our analysts will provide you with a free review along with insights and suggestions about how to boost your law firm marketing performance and strategy.

What Our Clients Are Saying

CLM is the Real Deal

Jason at CLM is the real deal when it comes to SEO. I don’t think that you could make a better choice.

Paul Greenberg Briskman Briskman & Greenberg

<< Prev
Next >>
Where is Custom Legal Marketing's Kansas City, MO Location?

Custom Legal Marketing
600 1st Ave
Seattle, WA 98104
Phone: (206) 202-8953

a