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Elder Law and Estate Planning Law Firm Marketing & SEO

Law Firm SEO that Works™

Get a Free Law Firm Marketing Analysis

Knowledge is the key to your law firm's SEO success. Custom Legal Marketing (CLM) starts with a free analysis of your website, link portfolio, social activity and local citations in order to determine your law firm's performance. Our analysts then provide recommendations and strategic insights about how to enhance your law firm marketing for the best outcomes.

CLM has consistently delivered results for elder law and estate planning law firms in some of the most competitive markets in the United states. We base our marketing programs on the principles of creativity and exclusivity.

Our Strategies Are Creativity Driven

We believe embracing new approaches is crucial to crafting a successful marketing campaign for elder law and estate planning law firms. CLM stays ahead of the competition by identifying gaps in their strategy and then developing a resourceful plan tailored to your own law firm.

Creative employment law marketing
employment lawyers meeting

We Partner Exclusivity With Your Firm

CLM commits to just one law firm. Yours. While other law firm marketing companies prioritize the highest paying lawyer, we give our clients our undivided attention. With CLM's No Competition™ Guarantee, you can be sure we will work exclusively for you instead of helping competing elder law ans estate planning attorneys in your city.

Our campaigns include fresh content, innovative we design, valuable reviews link building, tracking data and more. The core elements of CLM's marketing program are:

1. Strategic Content

Having a wide reach is important. Your law firm's prospective clients are searching for more than just an "estate planning law firm" or "elder law attorney". CLM creates strategic content that generates leads for targeted searches such as Retirement Planning, Trusts and Wills, How to Plan for Long Term Care and more.

Interactive contact elements

The interactive element uses strategic content to streamline the lawsuit process.

2. Authoritative Links

We understand the harm low quality links can cause to your law firm. Our goal is to ensure your website is connected with the best web proprieties. CLM uses targeted content, multimedia and strategic planning to help clients obtain links from the most trusted sources on the web.

3. Client Testimonials

We recognize that client reviews are a valuable way to connect with prospects and convert more leads. CLM reaches out to your clients when there is a higher likelihood of them writing a positive review. Our step by step instructions and helpful screenshots make it easy for clients to write a review and share the positive experiences they have had with your elder law and estate planning law firm. 

4. Award Winning Design

CLM has more than a decade of experience building successful, award winning websites. Our design team studies visitor behavior and uses focus groups to ensure your law firm has unique and effective website that meets the needs of your client base. The CLM team strives to meet all your design requirements so that you website conveys the desired message.

Awards for law firm website design

5. Beyond Top Search Result

Google cards are a way to rise above the top search results. The search engine uses cards at times to answer the questions of people who search for information about legal matters. We know how to come up with topics and questions that ensure Google recognizes the quality of your content and grants it top placement.


As as bonus, Google Assistant and Google Home use use cards to answer verbal queries.

6. Pay-Per-Click That Get Results

CLM's Google Partner Certified team will develop and oversee PPC campaigns that have the potential to deliver morel leads across all of your practice areas. Not only can a supplemental PPC campaign boost conversions, but targeted campaigns can also generate results for certain preferred case types. 

Google Partner Badge

7. Powerful Press Relations

We understand the power of press relations. Our services include pitching stories to local reporters, developing press kits and even crafting content for promotional use on popular news websites. If you are offering your expert insights on a particular estate planning topic to a local television network, or if a journalist needs comments from an authority in the elder law field, CLM is ready to recommend you and pitch your story.

Law firms in the news

8. Statistics: Measure Your Success

We believe in transparency. You should always be able to track the steps we're taking to implement the best marketing campaign and SEO strategy for you law firm. Our CLM Lounge provides access to a range of statistics and reports that provide insight into your website's performance. You can track search engine rankings, the number of website visitors, local listings, user behavior and more.

Facebook analystics

We love statistics and we love sharing them. We believe you should always know what your marketing company is doing on your behalf and whether those efforts are paying off. After all, we are in this together.


Get a Free SEO and Website Analysis

law firm marketing and lawyer SEO analysis

Your Law Firm's SEO success starts with knowledge.

We offer a free analysis of your website, your SEO, your social activity, your local citations and your link portfolio so you can see where your firm stands. When ready, one of our analysts will provide you with a free review along with insights and suggestions about how to boost your law firm marketing performance and strategy.

What Our Clients Are Saying

CLM is the Real Deal

Jason at CLM is the real deal when it comes to SEO. I don’t think that you could make a better choice.

Paul Greenberg Briskman Briskman & Greenberg

The site is great

The site is great, but your continued ability to take care of us is what has made a real difference. Great job to the entire team!

James Fausone Legal Help for Veterans

My traffic has tripled

My traffic has tripled and my website consistently refers new clients to my social security and disability law firm.

David W. Magann David W. Magann, PA

I have had amazing results

I have had amazing results for my solo law firm with SEO. Jason and his Company have placed me extremely high on Google.

Annie Banerjee Banerjee & Associates

I’m impressed

I just reviewed my new website. I am impressed! Good job.

Mark Anderson Attorney Mark F. Anderson

How much I appreciate your service

I can't tell you how much I appreciate your service and how happy I am to have landed with you. You have taken a huge burden off of me by creating and maintaining my site the way you do.

Jon Ladd Business Real Estate Law Group

More leads than ever before

CLM’s dedication and unwavering support for our law firm is very much appreciated. I'm getting more leads than ever before.

Henry Enright Todd J. Leonard Law Firm

The Best Decision I Made

Switching our SEO company over to CLM was one of the BEST decisions I made as the director of marketing for a large Law Firm. Always responsive and always finding solutions to every obstacle- I don't know what I would do without them.

Yani Smith Steinberg Law Firm

Measurable Increase to Our Traffic

We have seen a significant, measurable increase to our website traffic from natural search. They have also helped us launch a second location. Recommended.

Jason Erlich McCormack & Erlich

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