Law Firm SEO and Marketing in Charlotte, NC

Custom Legal Marketing's Charlotte strategy center is one of many locations across the country where local law firms can meet with CLM team members to carry out performance reviews and progress updates.

Gears of Law Firm SEO

What's Unique About Law Firm SEO in Charlotte?

Charlotte is the most populous city in North Carolina and one of the fastest growing metro areas in the United States.

A growing population of Charlotteans means a rising number of lawyers. There are about 25,000 attorneys in North Carolina, an amount that has grown by 27 percent since 2008.

With competition only increasing, now is the time for quality search engine optimization of your law firm’s website.

North Carolina Attorney Advertising Guidelines

North Carolina welcomes lawyer advertising as it recognizes the importance of assisting the public in learning about and obtaining legal services, making it a great place to market your law firm. Here are some highlights from the North Carolina Rules of Professional Conduct as it pertains to advertising a lawyer or lawyer’s services.

In North Carolina Lawyers Are Allowed to:

  • Pay for advertisements
  • Pay for a legal services plan or a not-for-profit lawyer referral service
  • Pay for lead generation

The advertising boundaries in North Carolina allow lawyers to:

  • Tell the public about their services.
  • Publicly list references (with client's permission).
  • Publicly list names of clients (with client's permission).

Talking about your firm

Lawyers in North Carolina may communicate they do or do not practice in particular fields of law. Lawyers may also communicate they are specialists in particular fields of law provided they have been certified by the appropriate governing body. The North Carolina State Bar created programs for issuing official certifications of specialties.

Unlike other states like New York, North Carolina will allow you to use a trade name as long as it does not imply a connection with a government agency or with a public or charitable legal service organization and it is not false or misleading. This means you don't have to use traditional firm names including names of attorneys. All trade names should be registered with the North Carolina State Bar.

Law Firm Website Review

North Carolina does not require law firms to send in their websites for review prior to launch. However, the provisions of the North Carolina Rules of Professional Conduct that address legal advertising should be applied to the content of your law firm's website to avoid any reports of infractions by third parties.

What are Custom Legal Marketing Strategy Centers?

A CLM Strategy Center puts your marketing team in your backyard. Custom Legal Marketing has fully staffed offices in Tampa, Florida and San Francisco, California. Strategy centers are smaller branch offices. Typically, strategy centers will have 1-3 team members available to support local law firms in the region. Other strategy centers serve as hubs to host CLM team members that are deployed from other fully staffed offices or staffed strategy centers.

CLM Strategy Centers are our way of building local relationships with lawyers in every corner of the country.

Get a Free SEO and Website Analysis

law firm marketing and lawyer SEO analysis

Your Law Firm's SEO success starts with knowledge.

We offer a free analysis of your website, your SEO, your social activity, your local citations and your link portfolio so you can see where your firm stands. When ready, one of our analysts will provide you with a free review along with insights and suggestions about how to boost your law firm marketing performance and strategy.

What Our Clients Are Saying

CLM is the Real Deal

Jason at CLM is the real deal when it comes to SEO. I don’t think that you could make a better choice.

Paul Greenberg Briskman Briskman & Greenberg

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Where is Custom Legal Marketing's Charlotte, NC Location?

Custom Legal Marketing
227 W 4th St
Charlotte, NC 28202
Phone: (704) 245-6003

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