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Litigation Lawyer Marketing & SEO

Law Firm SEO that Works™

Get a Free Law Firm Marketing and SEO Analysis

Knowledge is the foundation of your SEO success. We believe knowing where your law firm currently stands is important to understanding the direction in which it needs to go. Our analysts will perform a free evaluation of your law firm website, link portfolio, local citations and social activity. Upon completion, they will offer suggestions about how to improve your law firm marketing campaign and overall strategy.

Custom Legal Marketing (CLM) has been helping litigation lawyers in some of the country's most competitive markets get results for over a decade. Our marketing powered by the core principles of:


What's the point of having a website and marketing proposal that looks exactly like the ones that are out there already? We believe embracing new approaches is the key to crafting a successful law firm marketing campaign. CLM observes what competitors are doing and finds what they are missing. Our team then uses that knowledge to develop a creative strategy that is the right fit for your law firm.

Creative employment law marketing
employment lawyers meeting


Our No Competition™ Guarantee is a promise that we will commit to just one firm. Yours. Once you decide to partner with us, we will not work with any other litigation attorneys in your city. Our comprehensive marketing approach is reserved exclusively for you, not your competitors. We provide content, design, reviews, links, tracking and more to help you achieve success.

Our comprehensive law firm marketing approach includes strategic content, link building, client testimonials, winning design, tracking what matters and more. You will get:

1. Strategic Content

Publishing engaging, quality content is a must for attracting potential clients and building authority as a trusted source. We develop many types of strategic content to generate leads for targeted searches related to your law firm and practice areas. The aim is to craft content that offers value and answers the questions of prospects who are longer simply searching for a "litigation attorney".

Interactive contact elements

The interactive element uses strategic content to streamline the lawsuit process.

2. Link Building

CLM offers advanced services for finding and building links to your law firm website. We monitor the link portfolios of competitors to discover helpful opportunities for you. Our clients have been connected with some of the most authoritative links on the internet. We are not interested in building countless low quality links to your litigation website. We value quality over quantity.  

3. Glowing Reviews

Client reviews are a great way to connect with prospects and convert more leads. After being awarded a favorable judgement or desired settlement, your clients are likely to be happy to share the outcome with others.

CLM has developed a system of easy to follow instructions and helpful screenshots that provide clients with guidance on writing about their experience of working with your law firm.

Use these reviews to connect with prospective clients and convert more leads.

4. Award Winning Website Design

We have more than a decade of experience developing unique, award winning websites. CLM websites do not use off-the-shelf-templates. Our goal is to provide your law firm with an attractive website that is not just search engine and user friendly but also showcases your law firm in the best light. When building a site, we conduct extensive research in the form of focus groups, user behavior studies and more.

Briskman Briskman & Greenberg
Todd J. Leonard Law Firm
My Philly Lawyer
Crary Huff Attorneys at Law
Awards for law firm website design
5. Beyond the Top Search Rankings

CLM knows how to make sure Google gives top placement to your content. Our strategy ensures your law firm will never miss an opportunity to be found on search engines. Google's above the fold cards provide searchers with information about their query. These cards make your law firm an authoritative source on a particular topic. As a bonus, verbal search tools like Google Home and Google Assistant that have recently entered the picture also use these cards. 

Google Featured Snippet for Sexual Harassment Question

As as bonus, Google Assistant and Google Home use use cards to answer verbal queries.

6. Pay-Per-Click That Works

We build PPC campaigns to supplement your natural search engine marketing strategy. CLM's Google Partner Certified team is experienced in developing and implementing PPC campaigns that convert.

Google Partner Badge
7. Press Relations: Embrace the Media

Be in the news. In an era of short attention spans, we know how to push through the noise and get noticed. We use the power of press relations to pitch your story, whether you are leading a high profile case or can lend expert commentary on legal topic. Our team produces press kits, communicates with local reporters and develops promotional content. If a major website is in search of authoritiative source or a local television network wants to speak to a trial lawyer, we will reccomend you.

Law firms in the news
8. Statistics: Monitor Your Success

The simplest way to determine what is effective and what is not working is through statistics. Tracking your law firm's success allows us to monitor your progress and find areas that need improvement. We believe you should never be in the dark about what your marketing company is doing. The CLM Lounge provides access to top-notch law firm marketing statistics such as demographic details, social media reports and website performance data.

Facebook analystics

We love statistics and we love sharing them. We believe you should always know what your marketing company is doing on your behalf and whether those efforts are paying off. After all, we are in this together.

Get a Free SEO and Website Analysis
law firm marketing and lawyer SEO analysis

Your Law Firm's SEO success starts with knowledge.

We offer a free analysis of your website, your SEO, your social activity, your local citations and your link portfolio so you can see where your firm stands. When ready, one of our analysts will provide you with a free review along with insights and suggestions about how to boost your law firm marketing performance and strategy.

What Our Clients Are Saying

CLM is the Real Deal

Jason at CLM is the real deal when it comes to SEO. I don’t think that you could make a better choice.

Paul Greenberg Briskman Briskman & Greenberg

The site is great

The site is great, but your continued ability to take care of us is what has made a real difference. Great job to the entire team!

James Fausone Legal Help for Veterans

My traffic has tripled

My traffic has tripled and my website consistently refers new clients to my social security and disability law firm.

David W. Magann David W. Magann, PA

I have had amazing results

I have had amazing results for my solo law firm with SEO. Jason and his Company have placed me extremely high on Google.

Annie Banerjee Banerjee & Associates

I’m impressed

I just reviewed my new website. I am impressed! Good job.

Mark Anderson Attorney Mark F. Anderson

How much I appreciate your service

I can't tell you how much I appreciate your service and how happy I am to have landed with you. You have taken a huge burden off of me by creating and maintaining my site the way you do.

Jon Ladd Business Real Estate Law Group

More leads than ever before

CLM’s dedication and unwavering support for our law firm is very much appreciated. I'm getting more leads than ever before.

Henry Enright Todd J. Leonard Law Firm

The Best Decision I Made

Switching our SEO company over to CLM was one of the BEST decisions I made as the director of marketing for a large Law Firm. Always responsive and always finding solutions to every obstacle- I don't know what I would do without them.

Yani Smith Steinberg Law Firm

Measurable Increase to Our Traffic

We have seen a significant, measurable increase to our website traffic from natural search. They have also helped us launch a second location. Recommended.

Jason Erlich McCormack & Erlich

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