Law Firm SEO and Marketing in Nashville, TN

The Nashville location of Custom Legal Marketing (CLM) is one of a number of law firm SEO strategy centers located across the United States allowing local law firms to connect with CLM team members to gauge performance reviews and discuss progress updates.

Gears of Law Firm SEO

What's Unique About Law Firm SEO in Nashville?

Nashville ranks in 38th place on the list of the largest cities in the United States with a 2017 population, estimated by the United States Census Bureau, of 1,903,045 and expanding each year. Despite being ranked 38th, Nashville offers excellent opportunities for competitive, targeted search engine optimization for law firms of all sizes. SEO tailors the right search terms to boost traffic to your law firm website.

The State of Tennessee has an estimated population of 6,651,194 and has roughly 18,288 active and resident lawyers, which translates to 27.5 lawyers per 10,000 people.

Nashville is the home of the Tennessee Bar Association (TBA) and is a voluntary bar association, founded in 1881 by 69 attorneys. The TBA publishes a monthly journal, The Tennessee Bar Journal.

Tennessee Attorney Advertising Guidelines

Tennessee is relatively friendly when it comes to attorney advertising guidelines and allows an attorney to advertise services through public media, e-communications, and in recorded and/or written format, which makes it easier to market your law firm, provided you stay within the stated parameters of Rule 7.2 of Chapter 7, Rule 7.1 et al issued by the Tennessee Supreme Court.

In Tennessee Lawyers Are Allowed to:

  • Give/receive referrals from other law firms with a client’s permission
  • Pay for referrals
  • Pay for advertisements regarding an attorney’s foreign language abilities
  • Retain a copy/recording of said advertisements for two years after it runs complete with a record of where and when the ad appeared
  • Pay for lead generation provided the lead generator does not recommend the lawyer, any payment to the lead generator is consistent with Rules 1.5(e) (division of fees) and 5.4 (professional independence of the lawyer), and the lead generator's communications are consistent with Rule 7.1 (communications concerning a lawyer's services) and subject to RPC 7.6 and Tenn. Sup. Ct. R. 44 if the lead generator qualifies as an intermediary organization pursuant to RPC 7.6. 

The advertising boundaries in Tennessee allow lawyers to:

  • List client’s names with permission
  • List references with client’s permission
  • Pay for advertisements regarding fees, pricing for specific services, payment arrangements

Talking about your firm in Tennessee

  • Certifications of Specialization are available to Tennessee lawyers in all areas of practice relating to or including: Civil Trial, Criminal Trial, Business Bankruptcy, Consumer Bankruptcy, Creditor's Rights, Medical Malpractice, Legal Malpractice, Accounting Malpractice, Elder Law, Estate Planning and Family Law.
  • A lawyer who is certified as a specialist in a field of law by an organization accredited by the American Bar Association’s House of Delegates, and who has registered such certification with the Tennessee Commission on
  • Continuing Legal Education, may state that the lawyer “is certified as a specialist in [field of law] by [accredited organization].”
  • Communication is not a solicitation if it is aimed at the general public via a website, a TV commercial, an Internet banner ad, or in reply to a request for information or auto generated in response to an Internet search.
  • Use of general advertising and written, recorded, or e-communications to send information from lawyer to potential client, rather than direct in-person, live telephone, or real-time electronic contact, assures information flows cleanly and freely. Direct in-person, live telephone, or real-time electronic conversations between a lawyer and a potential client can be disputed.
  • The rule stating certain communications are to be marked as advertisements and contain other disclaimers do not apply a response sent in reply to requests of potential clients or their spokespersons or sponsors.
  • A lawyer in private practice may use a trade name provided such name does not imply a connection to a government agency, or with a public or charitable legal services organization.
  • A law firm may be called by the names of all or some of its members, by the names of deceased or retired members if there is a continuing succession in the firm's identity or by a trade name.
  • A lawyer or law firm may be designated by a distinctive website address or comparable professional designation.
What are Custom Legal Marketing Strategy Centers?

A CLM Strategy Center puts your marketing team in your backyard. Custom Legal Marketing has fully staffed offices in Tampa, Florida and San Francisco, California. Strategy centers are smaller branch offices. Typically, strategy centers will have 1-3 team members available to support local law firms in the region. Other strategy centers serve as hubs to host CLM team members that are deployed from other fully staffed offices or staffed strategy centers.

CLM Strategy Centers are our way of building local relationships with lawyers in every corner of the country.

Get a Free SEO and Website Analysis

law firm marketing and lawyer SEO analysis

Your Law Firm's SEO success starts with knowledge.

We offer a free analysis of your website, your SEO, your social activity, your local citations and your link portfolio so you can see where your firm stands. When ready, one of our analysts will provide you with a free review along with insights and suggestions about how to boost your law firm marketing performance and strategy.

What Our Clients Are Saying

CLM is the Real Deal

Jason at CLM is the real deal when it comes to SEO. I don’t think that you could make a better choice.

Paul Greenberg Briskman Briskman & Greenberg

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Where is Custom Legal Marketing's Nashville, TN Location?

Custom Legal Marketing
501 Union Street
Nashville, TN 37219
Phone: (615) 326-9524