It's Harder to Monopolize Page One and That's Good News for Lawyers

It’s Harder to Monopolize Page One and That’s Good News for Lawyers

When it comes to search engine results pages (SERP), diversity is important. Diversity gives the user the opportunity to find the information or services that are more tailored to their specific needs. Having one domain dominate the SERP might not give the user the best quality result they are looking for.

Changed on June 6th, Google has stated that moving forward, only two listings for the same domain and sub-domain will be shown per page for most search queries.

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Getting More Attention For Your Law Firm's Instagram With Stop-Motion

Getting More Attention For Your Law Firm’s Instagram With Stop-Motion

Instagram is rolling out with a new feature for their app: stop-motion camera mode for Instagram Stories. Courtesy of Jane Manchun Wong, the internet was able to get a sneak-peak demo of how this feature could work. This in-app feature that is currently in development makes it possible for users to create videos from a compilation of photos. This method of video making is very reminiscent of classic Christmas or Tim…

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Ruling out Seniors When Launching a Law Firm Marketing Campaign May be a Costly Mistake

Ruling out Seniors When Launching a Law Firm Marketing Campaign May be a Costly Mistake

When marketing statistics show that a large part of today’s financial clout is in the hands of older audiences, it only makes good sense to adapt a marketing strategy to reach them. However, that does not seem to be happening due to some flawed assumptions and previous less than spectacular marketing campaigns based on those flawed assumptions. Instead, the trend is to market to millennials, the largest portion of the population at about 75.3 million, and exclude older individuals.

Marketing…

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Is Stock Photography Bad For Law Firm’s SEO?

Is Stock Photography Bad For Law Firm’s SEO?

There was once a time that stock photography was all the rage. It was handy, not expensive or sometimes free, did the job and looked pretty good. Or did it? That’s the latest issue, whether or not stock photography is bad for a law firm’s SEO. While still useful, to a certain extent, using stock photography just does not function in the way it should when it comes to providing a personal touch to your…

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Your Law Firm Has Answers, But Can People Find Them?

Your Law Firm Has Answers, But Can People Find Them?

Whether you practice immigration, criminal defense, medical malpractice or securities law, your FAQ page is vitally important to existing and potential clients. While you cannot answer every single question someone is bound to ask, if your law firm does provide solid answers to the most frequently asked legal conundrums, you get noticed. It’s just that simple.

It also helps to keep adding new questions your law firm fields as they come in. Staying up-to-date and relevant in your area…

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How Law Firms Can Leverage Live Webcasts

How Law Firms Can Leverage Live Webcasts

Marketing and advertising are key elements to increase the sales and potential profits of a business. Once businesses figure out who their target audiences, they market to them and create advertisements to make people aware of its products or services and entice them to become a consumer. The modern history of advertising and marketing began with newspaper and magazines. Next, television commercials became an innovative way to see what businesses had to offer in creative way. Today,…

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How Local Events and Sponsorships Can Power Link Building

How Local Events and Sponsorships Can Power Link Building

One of the primary reasons why successful law firms attend and sponsor local events is to generate publicity. Years ago, publicity was mostly spread through word of mouth alone, however, in the Information Age brand exposure is most efficiently developed through a holistic online marketing strategy. A holistic online marketing strategy is multi-faceted and should be customized to the unique needs of a company, however, most marketing strategies include content marketing, Read More

How Law Firms Can Identify Their Local Competitors

How Law Firms Can Identify Their Local Competitors

For law firms looking to capture the attention of prospective clients, simply having an online presence is not enough. Being a successful law firm involves finding out who your local competitors are so that you can devise effective marketing strategies that will help you stand out.

With the diversification of Google’s search results, determining your true local competitors is no longer a straightforward exercise. Gone are the days of a single, unanimous number one that dominates all search rankings….

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Google My Business Adds a New Feature for Posting Positive Reviews on your Law Firm's Listing

Google My Business Adds a New Feature for Posting Positive Reviews on your Law Firm’s Listing

In mid-April, Google announced it was adding a new feature that lets you post auto suggested positive reviews from customer testimonials. The suggestions, to post positive reviews on your website, may pop up when you sign into Google My Business (GMB) or you may get it via email. Either way, it may be a bonus for your law firm to post positive reviews to attract more business.

The posts are sent to you when they are automatically triggered…

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