How Law Firms Can Identify Their Local Competitors

How Law Firms Can Identify Their Local Competitors

For law firms looking to capture the attention of prospective clients, simply having an online presence is not enough. Being a successful law firm involves finding out who your local competitors are so that you can devise effective marketing strategies that will help you stand out.

With the diversification of Google’s search results, determining your true local competitors is no longer a straightforward exercise. Gone are the days of a single, unanimous number one that dominates all search rankings….

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Google My Business Adds a New Feature for Posting Positive Reviews on your Law Firm's Listing

Google My Business Adds a New Feature for Posting Positive Reviews on your Law Firm’s Listing

In mid-April, Google announced it was adding a new feature that lets you post auto suggested positive reviews from customer testimonials. The suggestions, to post positive reviews on your website, may pop up when you sign into Google My Business (GMB) or you may get it via email. Either way, it may be a bonus for your law firm to post positive reviews to attract more business.

The posts are sent to you when they are automatically triggered…

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A Guide on How Law Firms Can Safely Redirect Their Web Pages

A Guide on How Law Firms Can Safely Redirect Their Web Pages

Content marketing, search engine optimization (SEO) and web design capabilities are ever-evolving. A law firm might have a website for only a couple of years before a design change is needed to add up-to-date content and increasingly new and advantageous functionalities. Along the way, mishaps such as broken links, known as a 404 error, can be quite common in a page or site redesign or migration. 404 errors are troublesome if multitudes show up, and can have costly repercussions…

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Picking Memorable Photos for Law Firm Content

Picking Memorable Photos for Law Firm Content

Picking good pictures for law firm online content can certainly be a chore, but it does not have to be. Here are a few tips that can help you choose the best photos to enhance your website or blog content.

Perhaps you may feel that it is not worth the time to find a good photo and then post it and decide to just run a blog post without a picture. While that is an option, it is important…

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A Google Error is Deindexing Pages: Should your law firm be worried?

A Google Error is Deindexing Pages: Should your law firm be worried?

UPDATE: April 15, 2019

While the indexing issue has been resolved, Google is reporting related issues within Google Search Console.

UPDATE: April 9, 2019
Google says they expect the error to…

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4 Ways to Simplify Mobile Law Firm Contact Forms to Boost Engagement

4 Ways to Simplify Mobile Law Firm Contact Forms to Boost Engagement

Contact forms are integral to most websites. For law firms, they provide an easy way for prospective clients to contact you besides phone calls or emails. Generally, law firm contact forms gather the name, phone number, email address and other optional details of website visitors interested in learning more about legal services. The digital collection of these details helps lawyers keep track of leads.

Putting together a contact form is straightforward. What complicates…Read More

What Are Local Citations?

What Are Local Citations?

Any mention online regarding your business information is known as a local citation. Local citations are incredibly important for the success of your law firm’s website. Google uses the prominence and accuracy of local citations to determine which listing gets to show up on it’s “local 3-pack”, the map on search results that displays three listings. The map is generally shown above the organic listings and below the ads. This is why it’s essential that your business…Read More

Prepare Your Law Firm for GDPR-Like Privacy Regulations Coming to the U.S.

Prepare Your Law Firm for GDPR-Like Privacy Regulations Coming to the U.S.

Unlike many countries, the United States has no single, comprehensive law governing how businesses collect and use individuals’ personal data. As consumers become more aware of the extent to which businesses accumulate, buy, sell and share personal information, states are beginning to step in and pass their own regulations. How will this affect law firms?

Major technology companies in the U.S. have enjoyed a business environment with relatively little regulation for decades, allowing them…Read More

What's New for Law Firms in WordPress 5.0

What’s New for Law Firms in WordPress 5.0

WordPress, a content-management system with a market share of 59.6 percent and used by 32.5 percent of all websites, unveiled their new update on December 6, WordPress 5.0. The most significant change is the implementation of Gutenberg, a block-based editor. Prior to Gutenberg’s roll-out, the default content editor was straightforward but rudimentary, it is not as intricate as Gutenberg. HTML codes had to be added for everything in order to get the required functionality. With Gutenberg,…Read More