Applying The Inverted Pyramid to SEO Copywriting, and Other Must-Reads

Applying The Inverted Pyramid to SEO Copywriting, and Other Must-Reads

How to Use Journalism’s Inverted Pyramid in SEO Copywriting (Search Engine Journal)

“The Inverted Pyramid is used in journalism to hook readers and create more engaging articles. Learn how to use it in SEO copywriting.”

Yelp Ramps Up Spending on Ad Products to Boost Revenue (The Wall Street Journal)

Yelp has been ramping up investments on advertising initiatives such as its Request a Quote feature which allows consumers to ask for a quote…

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Raising Your Law Firm's Brand With YouTube Audio Ads, and Other Must-Reads

Raising Your Law Firm’s Brand With YouTube Audio Ads, and Other Must-Reads

How to Get Started With YouTube Audio Ads (Search Engine Land)

“YouTube audio ads are a refreshing new ad type designed to serve brand awareness and reach goals with audio content on the video platform.” As of November 2020, audio ads have remained in a global open beta. For law firms looking to further their outreach online, audio ads may be worth the consideration to engage music and podcast listeners.

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2021 Image Sizing Guide For Social Media, and Other Must-Reads

2021 Image Sizing Guide For Social Media, and Other Must-Reads

Hootsuite’s Social Media Image Size Guide for 2021 (Hootsuite)

Are you looking to better streamline your law firm’s social media marketing? Bookmark this informative infographic of the latest social media image sizes for 2021.

Keyword Clusters: Advanced SEO Content Strategy for Competitive SERP (Search Engine Journal)

“With every core update, Google gets more literary. But despite Google getting smarter, many site owners still optimize their websites with only a few keyword targets…

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Merge Tags Can Improve Your Email Marketing… or DESTROY It

Merge Tags Can Improve Your Email Marketing… or DESTROY It

If you’re using an email marketing suite like MailChimp, a merge tag can bring data about your subscriber into your bulk email. However, if you use it incorrectly, your firm will look silly.

What’s a Merge Tag?

A merge tag is what you would use to bring information about your email list subscriber into the content of the email. For example, you could use it in a title such as:

Hey *|FNAME|*, did you know how congress…

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SEO Experts Share Their Link-Building Wisdom, and Other Must-Reads

SEO Experts Share Their Link-Building Wisdom, and Other Must-Reads

Controversial Link Building Questions Answered By Expert SEO Women (Search Engine Journal)

In this Search Engine Journal article, nine link building pros were asked to share their experiences on some of the most controversial issues in their area of expertise. Read to find out more.

Improving Brand Reputation Using Google Knowledge Panel (Yaagneshwaran Ganesh)

This Google feature is meant to help get clients quick snapshots of verified information on you and your law…

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Expect Search Engine Rankings to Fluctuate in March with Mobile-Only Indexing

Expect Search Engine Rankings to Fluctuate in March with Mobile-Only Indexing

Google is rolling out their Mobile-Only Indexing update “sometime in March.” While there isn’t a specific date announced, the law firm SEO team here at Custom Legal Marketing has been treating March 1st as a hard deadline.

What is Mobile-Only Indexing?

Mobile-Only indexing means that Google will no longer index any content like text, videos, and images that are not visible on mobile devices. For example, you may have a different header for desktop visitors than…

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How Courts Are Using Remote Tech Out of Necessity, and Other Must-Reads

How Courts Are Using Remote Tech Out of Necessity, and Other Must-Reads

Courts Attempt To Balance Innovation With Access In Remote Proceedings (ABA Journal)

As the Covid-19 pandemic continues in the United States, there is still on-going debate on whether in-door trials can be conducted safely. Until then, courts nationwide are adapting to remote technology by live-streaming hearings and trials via video and audio platforms. This article explores the unintended disruptions and surprisingly beneficial consequences of managing virtual trials.

Beyond Traditional User Intent: Why…

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If you're a lawyer that doesn't want to be a cat, follow these steps

If you’re a lawyer that doesn’t want to be a cat, follow these steps

Perhaps a virtual hearing with a judge and opposing counsel is not the best time to have one of Zoom’s playful characters cutely batting their eyes in your place. If you are a lawyer that finds yourself in a Zoom meeting appearing as a cat or a cat that finds themselves looking like a lawyer, here are a few easy steps (with screenshots) to let your true self shine.

How to turn off filters during a Zoom meeting (a visual…

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