2021 Image Sizing Guide For Social Media, and Other Must-Reads

2021 Image Sizing Guide For Social Media, and Other Must-Reads

Hootsuite’s Social Media Image Size Guide for 2021 (Hootsuite)

Are you looking to better streamline your law firm’s social media marketing? Bookmark this informative infographic of the latest social media image sizes for 2021.

Keyword Clusters: Advanced SEO Content Strategy for Competitive SERP (Search Engine Journal)

“With every core update, Google gets more literary. But despite Google getting smarter, many site owners still optimize their websites with only a few keyword targets…

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Merge Tags Can Improve Your Email Marketing… or DESTROY It

Merge Tags Can Improve Your Email Marketing… or DESTROY It

If you’re using an email marketing suite like MailChimp, a merge tag can bring data about your subscriber into your bulk email. However, if you use it incorrectly, your firm will look silly.

What’s a Merge Tag?

A merge tag is what you would use to bring information about your email list subscriber into the content of the email. For example, you could use it in a title such as:

Hey *|FNAME|*, did you know how congress…

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SEO Experts Share Their Link-Building Wisdom, and Other Must-Reads

SEO Experts Share Their Link-Building Wisdom, and Other Must-Reads

Controversial Link Building Questions Answered By Expert SEO Women (Search Engine Journal)

In this Search Engine Journal article, nine link building pros were asked to share their experiences on some of the most controversial issues in their area of expertise. Read to find out more.

Improving Brand Reputation Using Google Knowledge Panel (Yaagneshwaran Ganesh)

This Google feature is meant to help get clients quick snapshots of verified information on you and your law…

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Expect Search Engine Rankings to Fluctuate in March with Mobile-Only Indexing

Expect Search Engine Rankings to Fluctuate in March with Mobile-Only Indexing

Google is rolling out their Mobile-Only Indexing update “sometime in March.” While there isn’t a specific date announced, the law firm SEO team here at Custom Legal Marketing has been treating March 1st as a hard deadline.

What is Mobile-Only Indexing?

Mobile-Only indexing means that Google will no longer index any content like text, videos, and images that are not visible on mobile devices. For example, you may have a different header for desktop visitors than…

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How Courts Are Using Remote Tech Out of Necessity, and Other Must-Reads

How Courts Are Using Remote Tech Out of Necessity, and Other Must-Reads

Courts Attempt To Balance Innovation With Access In Remote Proceedings (ABA Journal)

As the Covid-19 pandemic continues in the United States, there is still on-going debate on whether in-door trials can be conducted safely. Until then, courts nationwide are adapting to remote technology by live-streaming hearings and trials via video and audio platforms. This article explores the unintended disruptions and surprisingly beneficial consequences of managing virtual trials.

Beyond Traditional User Intent: Why…

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If you're a lawyer that doesn't want to be a cat, follow these steps

If you’re a lawyer that doesn’t want to be a cat, follow these steps

Perhaps a virtual hearing with a judge and opposing counsel is not the best time to have one of Zoom’s playful characters cutely batting their eyes in your place. If you are a lawyer that finds yourself in a Zoom meeting appearing as a cat or a cat that finds themselves looking like a lawyer, here are a few easy steps (with screenshots) to let your true self shine.

How to turn off filters during a Zoom meeting (a visual…

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Enhance Your Firm's Reputation and Increase Your Visibility in Google's Search Results

Enhance Your Firm’s Reputation and Increase Your Visibility in Google’s Search Results

Your firm can be listed in search results for a broader range of queries if you establish your reputation with Google in a specific topic area. A Search Advocate explains how in a recent hangout.

When asked whether it is good practice to cover related topics in order to rank well for a specific topic, Search Advocate John Mueller responded that it is “always useful” to add content to your website that covers contextually relevant topics….

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Is it safe to publish content on your law firm's blog that matches a video?

Is it safe to publish content on your law firm’s blog that matches a video?

Lawyers have to produce a lot of content to compete for organic rankings. Content of course is not just text. There are videos, presentations, ebooks, podcasts, blogs, web stories, and the list goes on. Since videos take a lot of time to produce, it’s understandable that law firms would want to get the most mileage out of that content.

But some law firms are concerned that publishing text as a blog entry, that matches the audio of a…

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