Three Easy Ways Lawyers Can Boost Their Search Rankings

Three Easy Ways Lawyers Can Boost Their Search Rankings

Lawyers and law firms have to worry about marketing themselves to the public more than any time in the history of the industry. Law firms need to compete for attention on the web. Given this environment, it can be difficult to be seen apart from the crowd. Therefore, law firms should pay particular attention to their rankings in search results. The higher the ranking, the higher the chance of searches clicking on your law firm’s website.

One of the…

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4 Ways to Avoid Boring Law Firm Content

4 Ways to Avoid Boring Law Firm Content

Content marketing for law firms does not have to be boring. While this is hardly a revolutionary statement, it is an important reminder for a field that all too often conflates informative with dull. In fact, law firm content marketing presents many opportunities to think outside the box instead of relying on paragraphs of stock copy peppered with legal jargon and keywords.

Ensuring that content is engaging is crucial for law firms looking to attract potential clients. Boring content does…

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Google Ads Is Changing the Way Exact Match Keywords Work

Google Ads Is Changing the Way Exact Match Keywords Work

Starting throughout October, Google Ads, formerly known as Google AdWords, will begin implementing changes that will expand the way exact match keywords operate. As an example, if your campaign only used exact match keywords, it used to be that your ad would only show if the search query the user inputted was identical to the keyword or phrase.

Now, however, Google has made it so your ads that are associated with the respective exact match keywords will…

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How to Use the New 'How To Schema'

How to Use the New ‘How To Schema’

Google recently demonstrated some new ways sites can have their content highlighted in search results as a “featured snippet.”

A featured snippet is a block of content taken from a web page and displayed at the top of a list of search results, alongside a link to that page. Its placement is sometimes called “position zero” because it supersedes the page that is otherwise ranked first. How-To schemas, therefore, represent an opportunity to one-up your competition, and should be targeted…

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How Law Firms Can Use Machine Learning in Search to Their Advantage

How Law Firms Can Use Machine Learning in Search to Their Advantage

Machine learning was first conceived in 1959 as a step towards artificial intelligence. Machine learning is the practice of giving algorithms enough data so that eventually they can solve problems on their own, without the help of a developer programming the solution into them.

Many tech companies today implement machine learning as a way to streamline efficiency and improve user experience. Once an algorithm is capable of figuring out processes on its own, companies could then divert attention to other…

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What people actually want to see on your law firm’s website

What people actually want to see on your law firm’s website

Most attorneys view their website as a platform that tells prospective clients what their law firm offers. However, it is often hard to determine what exactly people care about when they visit a website. Custom Legal Marketing (CLM) decided to find out and shares the results in its latest Law Firm SEO Video Series.

As part of the company’s website development process, CLM seeks feedback from focus groups made up of individuals who have…

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Google Featured Snippets: Your Law Firm's Coveted Position Zero

Google Featured Snippets: Your Law Firm’s Coveted Position Zero

Since the early 2000s, law firms strived to secure the No. 1 position in Google’s organic search results. That ranking provided the best volume of relevant traffic to their websites. Now, the spot to secure is position zero, the place for featured snippets.

What is a featured snippet?

Google’s featured snippet is a box at the top of the search engine results page (SERP) that aims to highlight content from a website that does the best job answering the…

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No Comment: Why Law Firms Should Disable Commenting

No Comment: Why Law Firms Should Disable Commenting

“Don’t read the comment section.”

It’s advice we hear more and more from celebrities, artists and journalists who understand the potential downside of providing online forums for anonymous armchair reviewers to opine about anything they wish.

As a law firm that knows the importance of blogging as part of an effective content marketing strategy, you may have also experienced the drawbacks of providing a comment board on your posts. But you recognize the value your blog presents in generating…

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How to Catch Typos on Your Law Firm's Website

How to Catch Typos on Your Law Firm’s Website

Emails. Texts. Websites. These days, much of our communication relies on the written word. That’s in addition to the memos, contracts and motions you compose for your law firm.

Written messages have their advantages. You can craft your response on your own time and convey information in a permanent way.

With all the different forums requiring you to type your words instead of speak them, there are many opportunities for typos to sneak into your sentences.

Typos on your firm’s website aren’t…

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