Acquiring leads is the lifeblood of any successful law firm. Therefore, a popular advertising strategy many marketers recommend to their law firm clients is creating ad campaigns on Google Ads, which can highlight your business on Google Search, Google Maps, YouTube, and more Google services that a large number of people use on a daily basis. And in terms of conversion actions a user can take on your ad and website, phone calls are an avenue that…
Read MoreJan 4
The Problem with ChatGPT Being a ‘Google Killer’
We’ve been having some fun with OpenAI’s ChatGPT. It is, by far, the most impressive AI chatbot to be evaluated by the general public. Over at Bigger Law Firm Magazine, I tested the bot’s ability to write unique content around a fictional character named Larry, the Hairy Canary. In this experiment, the bot really spread its wings (sorry, I couldn’t resist.)
While we’re having fun playing with this new technology, the doomsday predictors are out there saying that chatbots…
Read MoreDec 21
How to improve your law firm’s intake process for 2023
We talk about getting leads through law firm SEO and digital marketing all the time. But having an efficient intake process for those leads can improve your case signups and overall, turn your law firm into a more efficient operation.
Let’s explore some steps you can take to optimize your law firm’s intake process and streamline the way you handle new clients.
Create a clear and detailed intake form.
Your intake form might be missing critical information. If your lawyers and…
Oct 17
We just won a W3 Award for Steinberg Law Firm’s Website
We’re very excited to announce that we’ve won another W3 Award, this time for the Steinberg Law Firm website.
Steinberg Law Firm is a great client of ours that has been fighting for the rights of South Carolinians for almost a century and the hundreds of five-star reviews they’ve earned show how much their clients appreciate the firm’s hard work and dedication.
We’ve been working with Steinberg Law Firm for several years and have increased their monthly organic leads by 1,100%…
Read MoreOct 13
Is Your Law Firm Marketing Company Putting You at Risk?
Law firm marketing and branding efforts are often outsourced to agencies that specialize in these tasks. Even firms with internal marketing departments often look externally for help with niche items like search engine optimization or video production.
With the explosion in the number of companies that claim to specialize in legal marketing has come a similar glut of content telling firms what to look for in a marketing agency. Listicle upon listicle has been written about the top…
Read MoreOct 11
Custom Legal Marketing Wins WebAward and W3 Gold Award for Sommers Schwartz Website
Everyone at CLM is excited to be honored with the Legal Standard of Excellence WebAward and a Gold W3 Award for the Sommers Schwartz website.
This website has been recognized in multiple design competitions. So far, Custom Legal Marketing’s design has been awarded a:
• Webby Honoree
• Vega Centauri Award
• WebAward Legal Standard of Excellence
• W3 Gold Award
Building a multi-award-winning website requires a few things. It takes a great client and Sommers Schwartz easily checks that box. With over $1…
Read MoreOct 4
How CLM Keeps Its High Performing Team Members
At the heart of every service provider, the talent performing those services makes the company successful and Custom Legal Marketing is no different.
One of the biggest challenges that businesses face is keeping their best people. Low employee turnover is good for everybody. It’s good for team morale, and your bottom line, but it’s also good for your clients. Our law firms know our core team members by name and that positive report between our clients and team members is…
Read MoreSep 27
Is your law firm organized for success?
As law firms grow, expand their teams and take on greater case volumes, the resulting mix of finite resources and diverse goals can cause teams to stop communicating with each other. This may seem harmless, but it can create a situation in which a lack of shared goals undermines cohesion and progress in the long term.
I recently explored several methods for bringing all teams together productively to help avoid conflicts that can restrict growth in my article, “
Sep 6
Did You Get Google’s Destination Requirements Policy Email? Here’s What it Means for Your Law Firm
If you have received an email from Google titled “Google Ads Policy Update – Destination Requirements Policy,” then you should know that starting in October 2022, Google will be revising its ad destination policy. Ad destination is where your ad leads users to… like a landing page. This policy will be updated to be in line with the ad experience guideline set forth by the Coalition for Better Ads, a group of online media…
Read MoreAug 19
Google Helpful Content Update is Coming
Another Google update is rolling out but it’s not technically a broad-core update.
Google has announced the “Helpful Content Update” which is basically out to catch useless, misleading, and possibly bot-written content.
In their announcement, Google said “This ranking update will help make sure that unoriginal, low-quality content doesn’t rank highly in Search, and our testing has found it will especially improve results related to online education, as well as arts and entertainment, shopping and tech-related content.”
Google is promising…
Read More