Highlights from the Moz 2017 Local Search Ranking Factors Survey

Highlights from the Moz 2017 Local Search Ranking Factors Survey

Moz released the results of its 2017 Local Ranking Factors Survey at the beginning of the week. The survey contains insights from over three dozen SEO industry experts about what it takes to make it to the local map pack and rank well in organic search.

Participants were asked to rate a number of local signals from the physical location of a business to the volume of quality content on an entire website, and over 100 other…

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Back to basics: 10 essential website functions all firms should monitor

Back to basics: 10 essential website functions all firms should monitor

Technology provides myriad opportunities for your law firm’s website to stand out. With a little creativity, your team can build a site with engaging features, helpful pages and modern design. Animations? Interactive content? The sky is the limit.

What you choose to include, of course, hinges on whether a particular feature advances your firm’s goals. Does that animation help your visitors or confuse them? Does that image make the page design or just make it load slowly?

Technological advances are…

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Find your firm's content sweet spot

Find your firm’s content sweet spot

You produce content. Maybe even a lot of it. You want people to see your content. You want users to like it, share it and generally interact with it. There are several ways to measure how a piece of content performs, from a click-through to time on page to a link acquisition. Some of these interactions can be valuable, while others are nice eye candy.

For example, a Facebook post linking to an article may receive…

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Secure your website: Google sees a 32 percent increase in hacks in 2016

Secure your website: Google sees a 32 percent increase in hacks in 2016

Google published a 2016 #NoHacked year in review Monday on its Webmaster Central Blog. Its chief finding is that the number of websites suffering attacks increased by 32 percent from 2015 to 2016.

Google started #NoHacked as a weeklong social campaign in August 2014 and has continued the work with posts and advice during the summer of 2015 and throughout the winter holiday season in 2016.

The good news? Google noticed…

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Content marketing tips: start with what you have

Content marketing tips: start with what you have

If you answer the question, “Why is my firm producing content?” with, “Because people keep telling me to,” that’s not good enough. Lawyers can have successes with content marketing, but not if it is aimless or misdirected.

All you have to do is produce the perfect content. And still find the time to be a great lawyer. Easy, right? Before you expend resources turning your firm into a publisher, take a look a the content you already have…

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Always be lawyering: 5 questions to ask a new marketing company

Always be lawyering: 5 questions to ask a new marketing company

Demands on lawyers’ time were great enough before the onslaught of online marketing. Now, these demands can seem overpowering. Blogging? Check. Webinars? Check. Video production? Check. Content production? Check. Social media posting? Check. Podcast? Check. What was that other thing you were supposed to be doing? Oh yes, being an attorney. That was it.

As important as marketing and business development are, being a good attorney comes first. Always. Tending to client needs comes first. Without good client service, marketing,…

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8 tips for creating effective PowerPoint presentations

8 tips for creating effective PowerPoint presentations

Poor PowerPoint gets a bad rap. The software is blamed for countless hours spent enduring boring presentations. It is blamed for the multitude of bad slide designs released into the world. It has become almost synonymous with the idea of something unwanted — for both creators and viewers of presentations.

But hope does exist. PowerPoint is just a tool, after all. It can be used to create well-designed, compelling presentations. If you agree to set the bullet points and…

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Cloudbleed and Your Website

Cloudbleed and Your Website

As pat of our strong commitment to website security, Custom Legal Marketing (An Adviatech Company) teamed up with Cloudflare through their hosting partner program to make our websites faster and more secure.

You may have heard on CNN Tech or other major news outlets that a vulnerability was discovered in Cloudflare’s code (being referred to as Cloudbleed) that allowed data to leak. Some discovered data was encrypted and could have included passwords.

The most sensitive information that…

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Attorney marketing and the death of the desktop

Attorney marketing and the death of the desktop

Google any variation of the phrase “the desktop is dead,” and you will be presented with millions of results — some of them published this year, some with publish dates as old as 2000. Clearly, the desktop has been dying for a long time.

In the face of such dire predictions, the rush to focus all marketing on mobile is understandable. Mobile is hot. Mobile searches continue to increase. Voice search is becoming more popular. All of these phenomenon…

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The future of law firm keyword research

The future of law firm keyword research

Keyword research has long been fundamental to achieving SEO goals. In order to drive traffic to your site by achieving good organic search placement, you need to identify words and phrases that are relevant to your practice, that people are searching for, that are not too highly competitive and that convert at a reasonable rate.

Keyword research used to be easy in part because keyword stuffing used to work. Now, however, Google actively punishes content that attempts to rank…

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