Google Web Stories May Be Going Global, and Other Must-Reads

Google Web Stories May Be Going Global, and Other Must-Reads

Google May Expand Roll Out of Web Stories If More Sites Use Them (Search Engine Journal)

Google’s Web Stories content format provides law firms and other businesses another creative opportunity to gain additional online traffic. Currently, Web Stories are supported in the United States, India and Brazil. As more and more users take advantage of Web Stories, Google is eager to expand this search feature to other countries.

How…

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Grow Your Online Engagement With Facebook Stories

Grow Your Online Engagement With Facebook Stories

What Is Facebook Stories?

With new technology, comes new opportunities. Following the increased popularity of the “story format” originated by Snapchat, Facebook roll-out their own in-app version called “Facebook Stories”. Going against the social media norm of preserving and saving moments, Facebook Stories take a much more temporary approach and allow its users to generate photo and video collections that can be viewed up to two times and disappear after 24 hours.

While posting content that will only last for one…

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Newfound Way of Approaching Content Marketing in 2021, and Other Must-Reads

Newfound Way of Approaching Content Marketing in 2021, and Other Must-Reads

Content Experiences Are the New Content Marketing (Search Engine Journal)

We’ve all heard about benefits of content marketing, but in 2021 it’s all about creating content experience. Now what does that mean? Content experience is the “intersection of content marketing and user experience“, where you pay close attention to how you structure your content, how you present content and the environment in which your content lives. Focusing on how your users…

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We’re Not Going to Miss 2020 but it Did Have a Few Bright Spots

We’re Not Going to Miss 2020 but it Did Have a Few Bright Spots

Perhaps she’s grouchy because she hasn’t had any trips to Custom Legal Marketing’s office this year. Or maybe it’s because she hasn’t been able to enjoy the unchaperoned freedom of barking at every person that drives by, walks by, or looks at her house. Whatever the reason, this year’s candid photo of Maple, our 13-year-old dingo and 2017 Bigger Law Firm Magazine Covergirl encapsulates how many of us feel about this year.

As we usher in a…

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Here's How Your Content Marketing Can Stand Out, and Other Must-Reads

Here’s How Your Content Marketing Can Stand Out, and Other Must-Reads

Better Business Relationships Start with Better Content Marketing

“For the legal industry, content is not new. Lawyers have been writing articles since long before the internet was popular…that’s all content, and if you’re doing that, you’re already a content writer.”

Currently, law firms are embracing new forms of content such as podcasts and video to get their message out. But if you want to improve your content as time goes on, this article address two…

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How Law Firms Are Using Google Web Stories

How Law Firms Are Using Google Web Stories

Earlier this year, we talked about the benefits of Google Web Stories and how law firms should be adopting this mobile media format. Before we share some examples, let us do a quick recap.

What Is a Google Web Story?

Think of it as a mobile-optimized presentation with videos, animations and slides. It is like a PowerPoint presentation on your website that users can discover in search.

Web Stories have been used by news media and magazines but…

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How to Create a Successful Pro Bono Program For Your Law Firm, and Other Must-Reads

How to Create a Successful Pro Bono Program For Your Law Firm, and Other Must-Reads

Pro Bono Service Recognition Programs: Best Practices and Common Pitfalls (Law Practice Today)

Is your law firm considering implementing your own pro bono program? This article provides some best practices on creating and maintaining effective volunteer programs.

“In communities across the country, countless pro bono programs offer a wide variety of pro bono opportunities to lawyers. The pro bono programs that enjoy long-term success, in most cases, have figured out how to effectively recognize and show appreciation to their volunteers….

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Boost Your Law Firm Website Performance with this Web Credibility Checklist

Boost Your Law Firm Website Performance with this Web Credibility Checklist

A successful client relationship will begin with a foundation of trust. If people are going to hire you, they must be confident that your firm can deliver on its promises.

Quantitative research, or the process of analyzing nonnumerical data, is subjective. It is the type of research your visitors are performing when they land on one of your web pages, and it will determine whether they trust you.

Since many clients will first experience your firm…

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Assessing Your Law Firm's Website Ahead of Google's Upcoming Page Experience Update, and Other Must Reads

Assessing Your Law Firm’s Website Ahead of Google’s Upcoming Page Experience Update, and Other Must Reads

What To Evaluate Ahead of Google’s Page Experience Update (Search Engine Land)

Google announced the Page Experience update, that will be live on May 2021, along with a new set of metrics called Core Web Vitals and the removal of the AMP restriction on its Top Stories carousel. With several months ahead of us, now is a great time for marketers to evaluate the impact this update has…

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Ten Ways to Diversify the Calls to Action on Your Law Firm Website and Help Boost Leads

Ten Ways to Diversify the Calls to Action on Your Law Firm Website and Help Boost Leads

A call to action (CTA) is any piece of content that encourages the visitor to do something. Most commonly, CTAs are associated with contact buttons, containing language like “Talk to An Attorney” or “Schedule a Consultation.”

However, the world of calls to action is much broader than that, and one, monotonous CTA may not work for your whole site. If you simply place links saying “click here” or “submit” all over your pages, do not expect to sit back and…

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