Attorney marketing and the death of the desktop

Attorney marketing and the death of the desktop

Google any variation of the phrase “the desktop is dead,” and you will be presented with millions of results — some of them published this year, some with publish dates as old as 2000. Clearly, the desktop has been dying for a long time.

In the face of such dire predictions, the rush to focus all marketing on mobile is understandable. Mobile is hot. Mobile searches continue to increase. Voice search is becoming more popular. All of these phenomenon…

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The future of law firm keyword research

The future of law firm keyword research

Keyword research has long been fundamental to achieving SEO goals. In order to drive traffic to your site by achieving good organic search placement, you need to identify words and phrases that are relevant to your practice, that people are searching for, that are not too highly competitive and that convert at a reasonable rate.

Keyword research used to be easy in part because keyword stuffing used to work. Now, however, Google actively punishes content that attempts to rank…

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10 things you can do now to boost your legal marketing

10 things you can do now to boost your legal marketing

Marketing is a process. Each piece, from social media to online marketing to TV ads to networking, has many moving parts. Some must be carefully coordinated to function as an integrated campaign. Others, you can work on individually as time permits. While the scope of all marketing activities combined can be considerable, there are things you can do in an hour or two that will advance your business development goals.

Here are ten valuable marketing actions you can take, even…

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New for 2017: voice search and mobile optimization checklist for attorneys

New for 2017: voice search and mobile optimization checklist for attorneys

Voice search is no longer a novelty. Increasingly, people are using personal assistants like Siri and Google Assistant to ask questions and perform basic searches. In May of 2016, approximately 20 percent of all searches performed on Google’s mobile app and Android devices were done by voice. The popularity of products like Amazon Echo and Google Home will only increase consumers’ comfort with voice search. Research by ComScore suggests that 50 percent of searches will be voice-based by 2020.

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Developing trustworthiness in a post-truth era

Developing trustworthiness in a post-truth era

Most people know that false information runs free on the internet. However, revelations about the sheer volume of misinformation, and the cultural influence of fake news specifically, have shocked and outraged many in the months since the U.S. presidential election in November.

What distinguishes fake news from the plethora of speculation and conspiracy theory discussions online is that it sells itself as professional journalism. Fake news tries to make itself look real, as do fake ad hosting sites, when…

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Six ways to set your firm apart in 2017

Six ways to set your firm apart in 2017

The beginning of the year provides time for both reflection and renewal. The season invites us to look inward and consider our goals for our personal and professional lives.

Here is a new year’s resolution for attorneys to add to your lists: “In January, I will read all the practice area copy on my website and on the sites of at least 5 of my closest competitors.”

While this resolution may sound about as fun as trying a…

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Six ways to enhance your firm's responsive website performance

Six ways to enhance your firm’s responsive website performance

Mobile devices have forced designers and developers to rethink how they approach building webpages. Smaller screens demand layouts that are lean, simple and scalable. Designers must identify the most critical content first and design around that content. This changes the way pages are created for all screen sizes, encouraging more streamlined experiences from mobile to desktop.

Today, over half of all digital media consumption is done on tablets or smartphones.

People expect seamless transitions as they access websites across a variety…

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Is your firm ready for Google's mobile-first index?

Is your firm ready for Google’s mobile-first index?

Google is rolling out a new mobile-first index over the coming months. The official announcement came at the beginning of November on Google’s Webmaster Central Blog, although industry insiders have been speculating about the change for over a year. Google says that it is testing the mobile-first index, with the goal of switching to an index that uses the mobile version of a page’s content to serve all results. The process is still in an experimental phase,…

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Insights from BrightLocal's 2016 Local Consumer Review Survey

Insights from BrightLocal’s 2016 Local Consumer Review Survey

For six years, BrightLocal has been surveying consumers to better understand how they evaluate local businesses and make purchasing decisions. This year’s survey assesses how consumers interpret and use online reviews to come to conclusions about businesses. Key findings show that people form opinions very quickly and that online reviews play an important role in developing these views.

Why are reviews important?

Online reviews are a form of social proof. A consumer searching for a service can…

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Overcome these top marketing obstacles facing lawyers in 2017

Overcome these top marketing obstacles facing lawyers in 2017

Marketing is a constantly changing practice. What may work one year or even one month may not work the next. What may help one law firm may harm another. For firms of any size, finding the right marketing mix, one that contributes to growth while consuming a manageable number of resources, is an ongoing balancing act.

All industries face marketing challenges, but lawyers face the additional burdens of state bar rules and ethics decisions, which are continually evolving. And…

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