Emerging web design trends for 2018

Emerging web design trends for 2018

Web design trends change naturally as technology evolves. Ideas that were once considered experimental become mainstream, and design components that were once mainstream eventually become obsolete.

As the zeitgeist of design evolves over time, one constant remains true: first impressions matter. Up to 75 percent of consumers still report that the visual appeal of a website influences their decision about whether to trust a business. Design still matters.

Understanding current design trends can help your firm decide which might be…

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How to spot bad SEO and marketing advice

How to spot bad SEO and marketing advice

As I write this post, thousands of others, both bot and human, are also typing happily away, helping create the glut of content that will hit the internet in the next seconds, minutes, hours and days.

As of 2016, sites within the WordPress network — those hosted on WordPress.com or that have the Jetpack plugin installed — published an average of 24 blog posts per second. While WordPress is extremely popular, powering roughly one-third of all websites worldwide,…

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Tired of Law Firms Spamming Google Maps? You Can Fight Back

Tired of Law Firms Spamming Google Maps? You Can Fight Back

Any law firm that is putting a lot of effort into their search engine marketing knows how frustrating it can be to see their spammy competitors rank above them in Google Maps. After investing in your website, getting client reviews and cultivating a strong reputation in Google, your listing could get taken over by someone titling their listing “Smith & Smith – Los Angeles Personal Injury Lawyer.”

While there are multiple types of spam from unqualified addresses to multiple listings,…

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Five content marketing myths your firm should forget

Five content marketing myths your firm should forget

The internet is saturated with content. And companies show no signs of slowing production. According to WordPress.com, over 76 million blog posts and 9 million web pages were published in July. And this data is only from sites hosted on WordPress.com. The task of breaking through the noise is only getting more daunting.

With all this content congestion, however, content marketing can still work. It takes effort and persistence, but it is possible to use the power of…

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Four landing page trends and how attorneys can use them

Four landing page trends and how attorneys can use them

An online marketing strategy cannot be complete without successful landing pages. But what is a landing page? Are there any common features that make a landing page effective?

The term “landing page” is often used to refer to any page, particularly a website’s home page, on which a visitor “lands” after clicking on a link. For the purposes of marketing, a landing page is the page on which a visitor arrives after clicking on an ad. It is usually a…

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Six ways to improve your website navigation

Six ways to improve your website navigation

Website navigation is a small page element with big impact. The structure and organization of a website’s main menu can affect both user behavior and conversions. Well-designed navigation can make a site easy to use, while poorly designed navigation can frustrate users and drive them away. Menu layout and choice of links are therefore integral to the success of your website.

Here are six tips for designing an effective main menu.

1. Limit menu choices

It may seem counter-intuitive to…

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How your law firm can use Google Posts

How your law firm can use Google Posts

On June 22, Google revealed Google Posts, a content snippet platform accessible via Google My Business. The goal of Google Posts is to allow businesses to share new or upcoming events, promotions, announcements or content. These posts are directly shared to Google Search and Map results. This is a great way for small or local businesses to share additional information about themselves with potential consumers.

Google Posts can be accessed through desktop and mobile devices. For…

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Does your practice affect how often mobile visitors engage with your site?

Does your practice affect how often mobile visitors engage with your site?

Visitors engage differently with law firm websites depending on practice area.
 
What percentage of your law firm’s online visitors are viewing your website on a mobile device? To find out, Custom Legal Marketing conducted a study that examined how users engage with law firm websites. It turns out that not all practice areas perform the same on mobile—and we think we know why.
 
In our study, we examined the behavior of over 1 million unique visitors to…

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How to keep your visitors on your site

How to keep your visitors on your site

You’ve done everything right so far. Your SEO has worked the way it should and now visitors have found your site. Your analytics indicate that you’re receiving heavy traffic, but visitors are only staying on your site for about 30 seconds. They’re scrolling through your homepage, but before long, they’re gone.
 
While your website may draw visitors in with desirable design elements and a clear call to action, it may still be struggling to keep visitors there long enough to…

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4 things your attorney website might be missing

4 things your attorney website might be missing

Your website’s health is critical to the success of your online marketing efforts. Your website is a workhorse that serves many roles. It may be the first introduction potential clients have to your firm, it may serve as an informational resource, and it may simply confirm your professionalism and authority for referrals. In any capacity, your website should be generating leads for your firm.

Unfortunately, both design and technical issues can act as conversion deterrents. Poor functionality or a confusing…

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