The Google Ads Performance Max Campaign: A powerful lead generation tool most law firms aren’t using.

The Google Ads Performance Max Campaign: A powerful lead generation tool most law firms aren’t using.

Google Search, YouTube, Gmail, and Google Maps have massive audiences that are engaged with these platforms every day. With consumers flocking to these products en masse, law firms have the opportunity to leverage these products through campaigns in Google Ads to generate leads.

While most people are familiar with the traditional search campaigns, Google Ads has included a new type of campaign on its platform that many law firms haven’t yet tried. This…

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Our New Video and Podcasting Studio is Complete!

Our New Video and Podcasting Studio is Complete!

Today, we’re celebrating our newly opened video and podcasting studio!

To make this happen, we acquired a vacant space in our Kearny Street building. The space was conveniently located on the same floor as CLM headquarters making it easy to network the studio with the main office.

The CLM Studio took just over 6 months to complete. We have dual UHD cameras to capture two angles or multiple guests simultaneously. We will be hosting a lot of live events…

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Custom Legal Marketing Wins 2022 Muse Award

Custom Legal Marketing Wins 2022 Muse Award

We are excited to announce that Custom Legal Marketing has won a Muse Award for our work on the Littman Krooks website. What’s even more exciting is that this is the second award-winning site that we’ve built for the firm.

Like many CLM clients, Littman Krooks has trusted us for over 10 years! We’ve helped them thrive through law firm SEO and search marketing. When it was time to upgrade its website, the firm turned…

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Should Bots Write Blogs for Your Law Firm? We Tried an AI Writer.

Should Bots Write Blogs for Your Law Firm? We Tried an AI Writer.

The question of how Google looks at AI-generated content came up in a recent “SEO Office Hours” Google Hangout with Search Advocate John Mueller.

AI-generated content is nothing new. The Associated Press has been using the Wordsmith platform from Automated Insights since 2015. This has helped AP generate fast reports on quarterly financials as well as sporting events.

In fact, in the Automated Insights case study about their relationship with the AP, they say “Wordsmith transforms earnings data from Zacks…

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Your Law Firm's Web Traffic Has Dropped... Now What?

Your Law Firm’s Web Traffic Has Dropped… Now What?

Recently, I participated in a discussion that was published on Forbes regarding ways to rectify a steep decline in web traffic.

In my response, I said:

Use Google Analytics To Compare Declines In Organic Traffic To Individual Pages

Using Google Analytics, compare the individual page traffic by visiting Behavior > Site Content > All Pages in the left menu. This will show you which pages have seen the greatest decline. You can add a “Secondary Dimension” of “Source” to see which…

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What to Look For When Hiring For A Law Firm Marketing Position, and Other Must-Reads

What to Look For When Hiring For A Law Firm Marketing Position, and Other Must-Reads

7 Basic Skills to Look for When Hiring A Law Firm Marketing Person (Clio)

Depending on your law firm marketing strategy and your target clientele, you’ll need to vet a well-rounded marketing person or agency that will have the basic skills and knowledge needed to succeed. This article lists several of the necessary skills to look out for in a law firm marketing person to help you find the best possible candidate.

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Applying The Inverted Pyramid to SEO Copywriting, and Other Must-Reads

Applying The Inverted Pyramid to SEO Copywriting, and Other Must-Reads

How to Use Journalism’s Inverted Pyramid in SEO Copywriting (Search Engine Journal)

“The Inverted Pyramid is used in journalism to hook readers and create more engaging articles. Learn how to use it in SEO copywriting.”

Yelp Ramps Up Spending on Ad Products to Boost Revenue (The Wall Street Journal)

Yelp has been ramping up investments on advertising initiatives such as its Request a Quote feature which allows consumers to ask for a quote…

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Raising Your Law Firm's Brand With YouTube Audio Ads, and Other Must-Reads

Raising Your Law Firm’s Brand With YouTube Audio Ads, and Other Must-Reads

How to Get Started With YouTube Audio Ads (Search Engine Land)

“YouTube audio ads are a refreshing new ad type designed to serve brand awareness and reach goals with audio content on the video platform.” As of November 2020, audio ads have remained in a global open beta. For law firms looking to further their outreach online, audio ads may be worth the consideration to engage music and podcast listeners.

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2021 Image Sizing Guide For Social Media, and Other Must-Reads

2021 Image Sizing Guide For Social Media, and Other Must-Reads

Hootsuite’s Social Media Image Size Guide for 2021 (Hootsuite)

Are you looking to better streamline your law firm’s social media marketing? Bookmark this informative infographic of the latest social media image sizes for 2021.

Keyword Clusters: Advanced SEO Content Strategy for Competitive SERP (Search Engine Journal)

“With every core update, Google gets more literary. But despite Google getting smarter, many site owners still optimize their websites with only a few keyword targets…

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