Secure your website: Google sees a 32 percent increase in hacks in 2016

Secure your website: Google sees a 32 percent increase in hacks in 2016

Google published a 2016 #NoHacked year in review Monday on its Webmaster Central Blog. Its chief finding is that the number of websites suffering attacks increased by 32 percent from 2015 to 2016.

Google started #NoHacked as a weeklong social campaign in August 2014 and has continued the work with posts and advice during the summer of 2015 and throughout the winter holiday season in 2016.

The good news? Google noticed…

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Content marketing tips: start with what you have

Content marketing tips: start with what you have

If you answer the question, “Why is my firm producing content?” with, “Because people keep telling me to,” that’s not good enough. Lawyers can have successes with content marketing, but not if it is aimless or misdirected.

All you have to do is produce the perfect content. And still find the time to be a great lawyer. Easy, right? Before you expend resources turning your firm into a publisher, take a look a the content you already have…

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Always be lawyering: 5 questions to ask a new marketing company

Always be lawyering: 5 questions to ask a new marketing company

Demands on lawyers’ time were great enough before the onslaught of online marketing. Now, these demands can seem overpowering. Blogging? Check. Webinars? Check. Video production? Check. Content production? Check. Social media posting? Check. Podcast? Check. What was that other thing you were supposed to be doing? Oh yes, being an attorney. That was it.

As important as marketing and business development are, being a good attorney comes first. Always. Tending to client needs comes first. Without good client service, marketing,…

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8 tips for creating effective PowerPoint presentations

8 tips for creating effective PowerPoint presentations

Poor PowerPoint gets a bad rap. The software is blamed for countless hours spent enduring boring presentations. It is blamed for the multitude of bad slide designs released into the world. It has become almost synonymous with the idea of something unwanted — for both creators and viewers of presentations.

But hope does exist. PowerPoint is just a tool, after all. It can be used to create well-designed, compelling presentations. If you agree to set the bullet points and…

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Cloudbleed and Your Website

Cloudbleed and Your Website

As pat of our strong commitment to website security, Custom Legal Marketing (An Adviatech Company) teamed up with Cloudflare through their hosting partner program to make our websites faster and more secure.

You may have heard on CNN Tech or other major news outlets that a vulnerability was discovered in Cloudflare’s code (being referred to as Cloudbleed) that allowed data to leak. Some discovered data was encrypted and could have included passwords.

The most sensitive information that…

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Attorney marketing and the death of the desktop

Attorney marketing and the death of the desktop

Google any variation of the phrase “the desktop is dead,” and you will be presented with millions of results — some of them published this year, some with publish dates as old as 2000. Clearly, the desktop has been dying for a long time.

In the face of such dire predictions, the rush to focus all marketing on mobile is understandable. Mobile is hot. Mobile searches continue to increase. Voice search is becoming more popular. All of these phenomenon…

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The future of law firm keyword research

The future of law firm keyword research

Keyword research has long been fundamental to achieving SEO goals. In order to drive traffic to your site by achieving good organic search placement, you need to identify words and phrases that are relevant to your practice, that people are searching for, that are not too highly competitive and that convert at a reasonable rate.

Keyword research used to be easy in part because keyword stuffing used to work. Now, however, Google actively punishes content that attempts to rank…

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10 things you can do now to boost your legal marketing

10 things you can do now to boost your legal marketing

Marketing is a process. Each piece, from social media to online marketing to TV ads to networking, has many moving parts. Some must be carefully coordinated to function as an integrated campaign. Others, you can work on individually as time permits. While the scope of all marketing activities combined can be considerable, there are things you can do in an hour or two that will advance your business development goals.

Here are ten valuable marketing actions you can take, even…

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New for 2017: voice search and mobile optimization checklist for attorneys

New for 2017: voice search and mobile optimization checklist for attorneys

Voice search is no longer a novelty. Increasingly, people are using personal assistants like Siri and Google Assistant to ask questions and perform basic searches. In May of 2016, approximately 20 percent of all searches performed on Google’s mobile app and Android devices were done by voice. The popularity of products like Amazon Echo and Google Home will only increase consumers’ comfort with voice search. Research by ComScore suggests that 50 percent of searches will be voice-based by 2020.

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Developing trustworthiness in a post-truth era

Developing trustworthiness in a post-truth era

Most people know that false information runs free on the internet. However, revelations about the sheer volume of misinformation, and the cultural influence of fake news specifically, have shocked and outraged many in the months since the U.S. presidential election in November.

What distinguishes fake news from the plethora of speculation and conspiracy theory discussions online is that it sells itself as professional journalism. Fake news tries to make itself look real, as do fake ad hosting sites, when…

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