How to repurpose webinars for maximum marketing impact

How to repurpose webinars for maximum marketing impact

Webinars are an often underutilized attorney marketing resource. From a purely digital standpoint, webinars are valuable SEO and content marketing tools. According to a Content Marketing Institute Link Building Survey, webinars are one of the top five types of content that are most likely to naturally acquire links to your website. From a client acquisition perspective, webinars can help position your firm as a trusted resource, open the door for future dialogue, and ultimately generate leads…

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Google Chrome's AdBlocker and Your Law Firm's Marketing Efforts

Google Chrome’s AdBlocker and Your Law Firm’s Marketing Efforts

Adblocking software has become increasingly more necessary as advertising interferes more and more with the online experience. Ads can interrupt the user’s goal with a blast of noise in an automatic video pitch or sprawl across a web page with a pop-up countdown clock. As a result, Google felt the need to intervene. Whether this is a step in the right direction is up for debate.

On February 15th, Google Chrome was updated to ban obnoxiously impeding ads by default…

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How Law Firms Should Adapt to Mobile-First Indexing

How Law Firms Should Adapt to Mobile-First Indexing

It’s finally 2018 and the mobile revolution is at large — everywhere. People are constantly on their mobile devices: searching, consuming content and purchasing. Rather than researching information on desktop computers at home, consumers are turning to their mobile devices on-the-go. In fact, 60 percent of Google searches are made on a mobile device. This widespread increase in mobile device searches has made an impact on both Google rankings and the Google Index.

What is the Google Index? The Google…

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The 2018 Content Marketing Plan for Law Firms

The 2018 Content Marketing Plan for Law Firms

Content marketing is propelling forward into a modernized world of high expectations for law firms: to be unique and trustworthy for clients with a crisp and transparent online presence. As rough as the roadmap to successful marketing may seem, it is not impossible. The secret is in the flow. Here is how your firm can tackle content marketing today:

Create Your Plan of Action

Break it down.
The simplest start to new beginnings in 2018 is to realign your law firm’s goals…

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Our New Report and Analytics Lounge is Your Law Firm Marketing Command Center

Our New Report and Analytics Lounge is Your Law Firm Marketing Command Center

As a law firm investing in online marketing, you deserve to know where your marketing dollars are going and what results can be traced back to your SEO efforts. Custom Legal Marketing has always believed in transparency and giving law firms full access to their data which is why we built the CLM Lounge half a decade ago.

In December of 2017, we retired the old CLM Lounge and moved to a new platform that integrates with multiple services…

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Google Shakes Up Search Results for the Holidays

Google Shakes Up Search Results for the Holidays

Last week, there was a lot of talk among the SEO community about a change in Google’s search algorithm. The bulk of the fluctuation happened between December 12th and 14th. On Wednesday, Google confirmed that there was indeed a change, saying they implemented several minor improvements during that time. Google always downplays their updates as minor, refusing to give these updates names like they had done previously. This relegates all subsequent unnamed updates as “Fred”. However, this recent change…

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5 ways for lawyers to improve contact form conversion rates

5 ways for lawyers to improve contact form conversion rates

Any firm can pull together a contact form for their website, but is it attracting visitors? Even more important: are these visitors completing the contact form and ending up satisfied with the experience?

An aesthetically pleasing site design does not necessarily equal excellent conversion rates. It is extremely important to make the lead comfortable while navigating the contact form, guiding them towards trust and comfort with the law firm.

So, what are the best ways to increase your conversion rates and…

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Emerging web design trends for 2018

Emerging web design trends for 2018

Web design trends change naturally as technology evolves. Ideas that were once considered experimental become mainstream, and design components that were once mainstream eventually become obsolete.

As the zeitgeist of design evolves over time, one constant remains true: first impressions matter. Up to 75 percent of consumers still report that the visual appeal of a website influences their decision about whether to trust a business. Design still matters.

Understanding current design trends can help your firm decide which might be…

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How to spot bad SEO and marketing advice

How to spot bad SEO and marketing advice

As I write this post, thousands of others, both bot and human, are also typing happily away, helping create the glut of content that will hit the internet in the next seconds, minutes, hours and days.

As of 2016, sites within the WordPress network — those hosted on WordPress.com or that have the Jetpack plugin installed — published an average of 24 blog posts per second. While WordPress is extremely popular, powering roughly one-third of all websites worldwide,…

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Tired of Law Firms Spamming Google Maps? You Can Fight Back

Tired of Law Firms Spamming Google Maps? You Can Fight Back

Any law firm that is putting a lot of effort into their search engine marketing knows how frustrating it can be to see their spammy competitors rank above them in Google Maps. After investing in your website, getting client reviews and cultivating a strong reputation in Google, your listing could get taken over by someone titling their listing “Smith & Smith – Los Angeles Personal Injury Lawyer.”

While there are multiple types of spam from unqualified addresses to multiple listings,…

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