Six ways to improve your website navigation

Six ways to improve your website navigation

Website navigation is a small page element with big impact. The structure and organization of a website’s main menu can affect both user behavior and conversions. Well-designed navigation can make a site easy to use, while poorly designed navigation can frustrate users and drive them away. Menu layout and choice of links are therefore integral to the success of your website.

Here are six tips for designing an effective main menu.

1. Limit menu choices

It may seem counter-intuitive to…

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How your law firm can use Google Posts

How your law firm can use Google Posts

On June 22, Google revealed Google Posts, a content snippet platform accessible via Google My Business. The goal of Google Posts is to allow businesses to share new or upcoming events, promotions, announcements or content. These posts are directly shared to Google Search and Map results. This is a great way for small or local businesses to share additional information about themselves with potential consumers.

Google Posts can be accessed through desktop and mobile devices. For…

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Does your practice affect how often mobile visitors engage with your site?

Does your practice affect how often mobile visitors engage with your site?

Visitors engage differently with law firm websites depending on practice area.
 
What percentage of your law firm’s online visitors are viewing your website on a mobile device? To find out, Custom Legal Marketing conducted a study that examined how users engage with law firm websites. It turns out that not all practice areas perform the same on mobile—and we think we know why.
 
In our study, we examined the behavior of over 1 million unique visitors to…

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How to keep your visitors on your site

How to keep your visitors on your site

You’ve done everything right so far. Your SEO has worked the way it should and now visitors have found your site. Your analytics indicate that you’re receiving heavy traffic, but visitors are only staying on your site for about 30 seconds. They’re scrolling through your homepage, but before long, they’re gone.
 
While your website may draw visitors in with desirable design elements and a clear call to action, it may still be struggling to keep visitors there long enough to…

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4 things your attorney website might be missing

4 things your attorney website might be missing

Your website’s health is critical to the success of your online marketing efforts. Your website is a workhorse that serves many roles. It may be the first introduction potential clients have to your firm, it may serve as an informational resource, and it may simply confirm your professionalism and authority for referrals. In any capacity, your website should be generating leads for your firm.

Unfortunately, both design and technical issues can act as conversion deterrents. Poor functionality or a confusing…

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Why you should be using Adwords Extensions

Why you should be using Adwords Extensions

With Google Search dominating search queries with around 65 percent of market share, Google AdWords can help small and large law firms increase their inbound leads. However, specific keywords can be expensive, due to the volume and competitiveness of searches involving such words. In fact, “Attorney” and “Lawyer” are the fourth and sixth most expensive keywords on AdWords respectively.

Therefore, it is imperative that the clicks you are receiving equate to quality leads and conversions. A way to…

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Six website conversion killers your firm can avoid

Six website conversion killers your firm can avoid

Rankings are up, traffic is up, you’re in the local map 3-pack — it looks like your SEO efforts are paying off. More people are finding your website through organic search. Internet life is good.

Except, for some reason, leads are flat. People are coming to your website, but they aren’t converting.

Poor conversion can destroy even the best marketing campaigns. If you are making an investment in bringing visitors to your website, it should be generating leads. And…

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Focus on simplicity to boost lead generation

Focus on simplicity to boost lead generation

Lead generating attorney websites have several features in common. A lead generating website will make it easy for visitors to contact the firm by prominently featuring a phone number and giving visitors the option to fill out a simplified form on every page. Many such websites also incorporate a live chat feature.

Lead generating websites will also contain some form of social proof, from industry and peer review seals to client testimonials, all of which show prospective clients they…

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Quality content checklist for lawyers

Quality content checklist for lawyers

It is no secret that content is important to search rankings. And not just any content, quality content.

Quality, however, is a nebulous word. Google is quick to say it wants quality but less eager to define exactly what that means. The term quality may also symbolize different things to different people, in terms of characteristics like length, style, subject matter or even type of content.

On top of that, many people can write quality content. As Rand Fishkin…

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Highlights from the Moz 2017 Local Search Ranking Factors Survey

Highlights from the Moz 2017 Local Search Ranking Factors Survey

Moz released the results of its 2017 Local Ranking Factors Survey at the beginning of the week. The survey contains insights from over three dozen SEO industry experts about what it takes to make it to the local map pack and rank well in organic search.

Participants were asked to rate a number of local signals from the physical location of a business to the volume of quality content on an entire website, and over 100 other…

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