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Custom Legal Marketing Wins Telly Award for Schema for Lawyers Video Series

Custom Legal Marketing Wins Telly Award for Schema for Lawyers Video Series

The Schema for Lawyers video series provides valuable insights into the use of schema markups, a powerful SEO tool that can help Google features your content, events, and expand your website's overall exposure. We're proud to announce that the series has won a Telly Award.

What are the Telly Awards?

The Telly Awards, established in 1979, honor excellence in video and television across all screens. They are a distinguished benchmark in the industry, celebrating high-quality video content created for television, web, and beyond. Judged by over 200 industry experts from advertising agencies, television stations, production companies, and networks, receiving a Telly Award is a testament to the excellence and innovation of the content. Custom Legal Marketing’s Telly Award was awarded in the Instructional Social Video category.

Celebrating Schema Markups Through Video

Schema markups are a type of structured data that helps search engines understand the content of your law firm's website better. Despite their importance, many law firms overlook their potential or their law firm marketing companies fail to properly setup or configure the Schema markups. The "Schema for Lawyers" video series, hosted by CLM's co-founder, Jason Bland, was produced to close the knowledge gap, offering a comprehensive guide to efficiently using schema markups to boost law firm SEO performance.

While Google supports over 30 different types of structured data, Jason Bland focused on schema markups that are most beneficial for attorneys. The series covers everything from introductory concepts to advanced strategies tailored specifically to the legal sector, making complex topics more accessible and actionable.

Of the 30 supported markups, 7 of them are necessary for law firms:

Breaking Down the Complex World of Schema Markups

Schema markups can be intimidating, but they are incredibly easy to implement and offer substantial SEO benefits. The "Schema for Lawyers" series demystifies this topic by breaking it down into digestible segments. From basic definitions to intricate applications in a legal context, each video provides practical, step-by-step guidance along with some recommendations for WordPress Plugins that can make configuring schema markups easy.

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The Impact of Winning a Telly Award

Winning a Telly Award is a significant achievement that highlights the quality and impact of CLM's content. The award also adds to a growing list of accolades earned by the CLM Studio team. In 2022, Custom Legal Marketing built a state-of-the-art video and podcast studio in San Francisco, further cementing their commitment to producing top-notch educational content.

More Videos to Come

The "Schema for Lawyers" series is not the end of CLM’s journey in providing valuable educational content. Multiple new features are already in production and slated for release over the Summer.

You can view the full "Schema for Lawyers" series on YouTube.


What is schema markup, and why is it important for law firms?

Schema markup is a type of structured data that helps search engines understand the content on your website better. For law firms, utilizing schema markups can significantly improve their online visibility and search engine performance, making it easier for potential clients to find them.

How did Custom Legal Marketing’s video series win a Telly Award?

The "Schema for Lawyers" video series won a Telly Award in the Instructional Social Video category due to its originality, educational value, and ability to make complex SEO concepts accessible to legal professionals. The series was judged by a panel of over 200 industry experts.

What future projects can we expect from Custom Legal Marketing?

Custom Legal Marketing has multiple new features in production, set to be released throughout the Summer. These projects will continue to offer valuable insights and education on advanced digital strategies for law firms, further establishing CLM as a leader in legal marketing.