Law Firm SEO and Marketing in Kansas City, MO

Local law firms can receive progress reports and performance reviews from Custom Legal Marketing’s Kansas City strategy center. The office is one of many convenient locations across the United States where CLM team members are available to discuss SEO progress with law firms.

Gears of Law Firm SEO

What's Unique About Law Firm SEO in Kansas City?

Kansas City is the largest city in Missouri, currently home to around 464,000 people. With the number of downtown residents having quadrupled in the last decade and a steadily rising population, the city is extremely competitive for search engine optimization (SEO) purposes.

Between 2005 and 2012, legal services were among the employment sectors in Kansas City that saw the greatest growth. Missouri currently has nearly 41 attorneys per 10,000 residents

Established in 1884, the Kansas City Metropolitan Bar Association is the oldest bar association in the area. It is also the largest, with 5,000 members spread across its nine-county service area in Missouri and Kansas. 

Missouri Attorney Advertising Guidelines

Missouri recognizes the importance of advertising for lawyers, which makes the state a great place for marketing your law firm. Lawyers can use a wide range of platforms to inform the public about the services they offer. All lawyer advertising is governed by Rule 4-7.2 of the Missouri Rules of Professional Conduct

In Missouri Lawyers Are Allowed to:

  • Pay for advertisements
  • Pay for referrals
  • Pay for not-for-profit lawyer referral programs

The advertising boundaries in Missouri allow lawyers to:

  • Include a specific, “conspicuously” placed disclaimer on all law firm advertisements. It must say, “The choice of a lawyer is an important decision and should not be based solely upon advertisements.” An optional inclusion is “This disclosure is required by rule of the Supreme Court of Missouri.”
  • Do not advertise any other law office besides the principal office. Exceptions can be made to this rule if the other office is staffed by a lawyer at least three days a week, if the advertisement states when the lawyer will be available in the office, or that meetings are by appointment only.
  • Retain copies of advertisements for two years after their last date of distribution, along with details of when and where they were last disseminated.

Talking about your firm in Kansas City, MO

  • Both the Supreme Court of Missouri and the Missouri Bar do not recognize certifications of specialties.
  • Attorneys are allowed to disclose whether they do or do not practice in particular fields of law. However, they cannot state or imply they are a specialist in a practice area without a disclaimer. Therefore, your website may not display phrasing like “we are experts in employment law” or “our personal injury lawyers specialize in medical malpractice.” Acceptable versions of those would be “our law firm focuses on employment law” or “we dedicate our practice to helping people who have suffered surgical mistakes or prescription errors.”
  • Missouri requires advertising disclosures when attorneys indicate that contingency-fee arrangements are available. If legal services are available on a contingent basis, there must be a disclaimer that clearly states the client may be responsible for legal expenses.

Law Firm Website Review

A specified disclaimer must be included on every legal advertisement, including attorney or law firm websites, unless information on the advertisement is limited to the law firm’s name, its lawyers, practice areas, names and dates of admission into any federal or state bars and contact information.

What are Custom Legal Marketing Strategy Centers?

A CLM Strategy Center puts your marketing team in your backyard. Custom Legal Marketing has fully staffed offices in Tampa, Florida and San Francisco, California. Strategy centers are smaller branch offices. Typically, strategy centers will have 1-3 team members available to support local law firms in the region. Other strategy centers serve as hubs to host CLM team members that are deployed from other fully staffed offices or staffed strategy centers.

CLM Strategy Centers are our way of building local relationships with lawyers in every corner of the country.

Get a Free SEO and Website Analysis

law firm marketing and lawyer SEO analysis

Your Law Firm's SEO success starts with knowledge.

We offer a free analysis of your website, your SEO, your social activity, your local citations and your link portfolio so you can see where your firm stands. When ready, one of our analysts will provide you with a free review along with insights and suggestions about how to boost your law firm marketing performance and strategy.

What Our Clients Are Saying

CLM is the Real Deal

Jason at CLM is the real deal when it comes to SEO. I don’t think that you could make a better choice.

Paul Greenberg Briskman Briskman & Greenberg

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Where is Custom Legal Marketing's Kansas City, MO Location?

Custom Legal Marketing
1301 Oak Street
Kansas City, MO 64106
Phone: (816) 281-8509

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