Law Firm SEO and Marketing in Denver, CO

The Denver location of Custom Legal Marketing (CLM) is one of many law firm SEO strategy centers located across the United States where local law firms can connect with the CLM team members to gauge performance reviews and discuss progress updates.

Gears of Law Firm SEO

What's Unique About Law Firm SEO in Denver?

Denver is the 19th most populous city in the United States.  Despite being ranked 19th, Denver offers excellent opportunities for competitive targeted search engine optimization for law firms of all sizes. 

The state of Colorado has an estimated population of 5,540,545 and has approximately 21,781 active and resident lawyers, which translates to 39.3 attorneys per 10,000 residents.

Denver is the home of the Colorado State Bar Association (CBA) and is a voluntary bar association, founded in 1897. The earlier bar association was the Weld County Bar Association founded by three attorneys around 1870. The CBA publishes a monthly journal, The Colorado Lawyer.

Colorado Attorney Advertising Guidelines

Colorado is relatively friendly when it comes to attorney advertising guidelines which makes it easier to market your law firm, provided you stay within the stated parameters of Rule 7.2 of the Colorado Rules of Professional Conduct.

In Colorado Lawyers Are Allowed to:

  • Pay usual fees/charges of a not-for-profit attorney referral service/legal service organization
  • Refer clients pursuant to an agreement that is not prohibited under the Rules, provided the reciprocal agreement is not exclusive and the client is aware of the agreement

The advertising boundaries in Colorado allow lawyers to:

  • Pay for referrals
  • Pay for advertisements
    Pay for lead generation 
  • List references with a client’s permission
  • List client names with permission

Talking about your firm

  • An attorney may not state/imply that they are certified as a specialist in an area of law unless he or she has been certified as a specialist by an organization approved by an appropriate state authority or accredited by the American Bar Association (ABA).
  • The name of the particular certifying organization has to be clearly identified in communications (ie: Certified Elder Law Attorney by the National Association of Elder Law Attorneys).
  • A trade name may be used, meaning you do not have to use the traditional styling for firm names including the names of all the lawyers. The United States Supreme Court has held that legislation may prohibit the use of trade names. However, use of such names is acceptable so long as it is not misleading.
  • The name of an attorney who holds a public office may not be used in the law firm’s name or in any communications, during any prolonged period that the attorney is not regularly/actively practicing with the firm.
What are Custom Legal Marketing Strategy Centers?

A CLM Strategy Center puts your marketing team in your backyard. Custom Legal Marketing has fully staffed offices in Tampa, Florida and San Francisco, California. Strategy centers are smaller branch offices. Typically, strategy centers will have 1-3 team members available to support local law firms in the region. Other strategy centers serve as hubs to host CLM team members that are deployed from other fully staffed offices or staffed strategy centers.

CLM Strategy Centers are our way of building local relationships with lawyers in every corner of the country.

Get a Free SEO and Website Analysis

law firm marketing and lawyer SEO analysis

Your Law Firm's SEO success starts with knowledge.

We offer a free analysis of your website, your SEO, your social activity, your local citations and your link portfolio so you can see where your firm stands. When ready, one of our analysts will provide you with a free review along with insights and suggestions about how to boost your law firm marketing performance and strategy.

What Our Clients Are Saying

CLM is the Real Deal

Jason at CLM is the real deal when it comes to SEO. I don’t think that you could make a better choice.

Paul Greenberg Briskman Briskman & Greenberg

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Where is Custom Legal Marketing's Denver, CO Office?

Custom Legal Marketing
1630 Welton Street, Suite 700
Denver, CO 80202
Phone: (303) 536-3405

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