skip to content

Employment Law Firm SEO & Marketing

Law Firm SEO that Works™

Exclusive Marketing Partners for Employment Law Firms

Custom Legal Marketing is getting results for employment law firms in some of the most competitive legal markets in the United States. We succeed by dealing exclusively with one law firm per market, developing and executing a creative strategy tailored to the firm’s practice focus and local client needs.

At Custom Legal Marketing, we know where your next client is coming from. She is a recently terminated executive who did not want to go out for drinks with the boss. He is a computer engineer who was terminated after taking medical leave.All of these potential employment law clients are online searching for answers. CLM's law firm SEO plan is how they're going to find you.

We create content and campaigns designed to position your law firm first as a trusted information provider for people with employee rights issues.

We Are Always on Your Side

As a employment lawyer, you know that you cannot ethically serve two individuals with competing legal interests. At some point, you will have to choose sides, and one of these clients will be getting less than your best. What about your law firm marketing company? Are they collecting fees from your firm while working for other employment lawyers in town?

At Custom Legal Marketing we work just for you.

When a local television network needs an expert for a workplace-related story, we recommend you. When a journalist searches for legal commentary on gender discrimination or the #MeToo movement, we promote you. When a major website builds links to authoritative employment law content, we put your law firm first. You're not competing for our time against your local competitors because you are the only employment law firm we working with in your local market. That's our No Competition℠ Guarantee.

Other companies send the best opportunities to the highest-paying attorney. With Custom Legal Marketing, you get our No Competition™ Guarantee, which means we will not work with any other employment attorney in your city.

We Embrace Creativity

An off-the-shelf marketing strategy is not enough. Employment law firms seeking to grow their practice must be willing to take a fresh look at their market and be bold enough to break with the same-old solution. When we gather competitive intelligence, we look not just at what your competitors are doing but also at what they are not doing. We find the doors your competitors are leaving open, and we develop creative strategies to seize opportunities that everyone else is missing.

Creative employment law marketing
employment lawyers meeting

We Commit to Just One Firm

When a local television network needs to talk to a trial lawyer;
When a journalist needs to talk to an authority;
When a major website needs to link to authoritative content;
Who are we going to recommend?


Our comprehensive law firm marketing approach includes strategic content, client reviews, authoritative links, award winning design, tracking what matters and more. You will get:

1. Strategic Content

Your future clients are not just searching for an employment lawyer or workplace attorney. We develop strategic content to catch a much wider range of prospective client search intentions.

Our strategic content generates leads for targeted searches on today’s top-of-mind employment law issues, including: Gender Discrimination, Racial and Religious Discrimination, Overtime, Right to Work, Sexual Harassment, Hostile Workplace, Union Dues, Tip Income, Fair Labor Standards Act, Family and Medical Leave, National Labor Relations Board, Job Grievances, Wrongful Termination, Parenting Leave, Sick Leave and more.

Strategic content for employment lawyers

The interactive element uses strategic content to give a case study on sexual harassment.

2. Authoritative Links

We are not interested in building thousands of low-quality links to your employment law practice. We want your site to connect with the best web properties. Through targeted content, multimedia and strategic offerings, our clients have achieved links from some of the most trusted websites on the internet.

High quality links for law firm seo plan
3. Glowing Reviews

You work hard to get your clients the compensation they deserve. After winning a judgement or favorable settlement, your clients are happy and willing to share that with the world.

We have developed a system that reaches out to your clients when they are most likely to write a positive review. We provide them with instructions and screenshots explaining how and where to compose a review. Do not miss out on this incredible opportunity for clients to share their positive experience with your firm.

Use these reviews to connect with prospective clients and convert more leads.

4. Award Winning Website Design

We have been building award-winning websites for over a decade. We monitor user behavior, employ focus groups, create detailed photo briefs and build a one of a kind website that speaks directly to your employment law clients. 

McCormack & Elrich website
Strong Advocates website
Awards for law firm website design

5. Rise Above the Top Search Result

When a prospective client searches for information, Google may answer those questions with a featured snippet. Featured snippets are displayed above all other search results, giving your firm high visibility and ultimate authority on that topic. We select legal topics for our clients with an eye toward capturing the broadest spectrum of search intent, then structure each web page to maximize the likelihood that Google will give that content top placement as authoritative cards.

Google Featured Snippet for Sexual Harassment Question

As as bonus, Google Assistant and Google Home use featured snippets to answer verbal questions.

6. Pay-Per-Click That Works

Pay-per-click campaigns, a smart complement to natural search engine marketing, can deliver more leads for employment law firms.

Custom Legal Marketing's Google Partner Certified team knows how to build PPC campaigns that deliver results. 

Google Partner Badge

7. Spread the News

Whether you are handling a high-profile employment law case or offering expert commentary on a particular topic, Custom Legal Marketing can amplify your success with a public relations campaign. We develop press kits, pitch stories to local journalist, send kits directly to editors via email and direct mail. We also develop content that can be promoted on popular sites.

Law firms in the news
8. Track Your Success and ROI

We know what we are doing. So do our clients. With the CLM Lounge, you get access to all sorts of statistics and reports to monitor your progress. Track links, visitors, user behavior, search engine rankings, local listings and more. We believe in total transparency.

Backlink analysis of a marketing company

We love statistics and we love sharing them. We believe you should always know what your law firm marketing company is doing on your behalf and whether those efforts are misplaced or paying off. After all, we are in this together.

What Our Clients Are Saying

CLM is the Real Deal

Jason at CLM is the real deal when it comes to SEO. I don’t think that you could make a better choice.

Paul Greenberg Briskman Briskman & Greenberg

The site is great

The site is great, but your continued ability to take care of us is what has made a real difference. Great job to the entire team!

James Fausone Legal Help for Veterans

My traffic has tripled

My traffic has tripled and my website consistently refers new clients to my social security and disability law firm.

David W. Magann David W. Magann, PA

I have had amazing results

I have had amazing results for my solo law firm with SEO. Jason and his Company have placed me extremely high on Google.

Annie Banerjee Banerjee & Associates

I’m impressed

I just reviewed my new website. I am impressed! Good job.

Mark Anderson Attorney Mark F. Anderson

How much I appreciate your service

I can't tell you how much I appreciate your service and how happy I am to have landed with you. You have taken a huge burden off of me by creating and maintaining my site the way you do.

Jon Ladd Business Real Estate Law Group

More leads than ever before

CLM’s dedication and unwavering support for our law firm is very much appreciated. I'm getting more leads than ever before.

Henry Enright Todd J. Leonard Law Firm

The Best Decision I Made

Switching our SEO company over to CLM was one of the BEST decisions I made as the director of marketing for a large Law Firm. Always responsive and always finding solutions to every obstacle- I don't know what I would do without them.

Yani Smith Steinberg Law Firm

Measurable Increase to Our Traffic

We have seen a significant, measurable increase to our website traffic from natural search. They have also helped us launch a second location. Recommended.

Jason Erlich McCormack & Erlich

<< Prev
Next >>
Get a Free SEO and Website Analysis
law firm marketing and lawyer SEO analysis

Your Law Firm's SEO success starts with knowledge.

We offer a free analysis of your website, your SEO, your social activity, your local citations and your link portfolio so you can see where your firm stands. When ready, one of our analysts will provide you with a free review along with insights and suggestions about how to boost your law firm marketing performance and strategy.