Employment Lawyer Marketing & Search Engine Optimization

Ready to Get More Leads, Try More Cases and Build a Bigger Law Firm? 

Exclusive Marketing Partners for Employment Law Firms

Custom Legal Marketing is getting results for employment law firms in some of the most competitive legal markets in the United States. We succeed by dealing exclusively with one law firm per market, developing and executing a creative strategy tailored to the firm’s practice focus and local client needs.

At Custom Legal Marketing, we know where your next client is coming from. She is a recently terminated executive who did not want to go out for drinks with the boss. He is a computer engineer who was demoted after spending six weeks caring for an aging parent. He is a minimum-wage restaurant server whose employer instituted a new policy requiring tips to be shared with all other employees. She is a department manager who just learned that a male co-worker in the same job is earning significantly more money. All of these potential employment law clients are online searching for answers.

We create content and campaigns designed to position your law firm first as a trusted information provider and second as a powerful advocate for persons with workplace-related problems.

We Are Always on Your Side

As a legal professional, you know that you cannot ethically serve two individuals with competing legal interests. At some point, you will have to choose sides, and one of these clients will be getting less than your best. What about your legal marketing agency? Are they collecting fees from your firm while working for other employment lawyers in town?

At Custom Legal Marketing, we do not serve two masters. We work just for you.

When a local television network needs an expert for a workplace-related story, we recommend you. When a journalist searches for legal commentary on gender discrimination or the #MeToo movement, we promote you. When a major website builds links to authoritative employment law content, we put your law firm first.

Other companies send the best opportunities to the highest-paying attorney. With Custom Legal Marketing, you get our No Competition™ Guarantee, which means we will not work with any other employment attorney in your city.

We Embrace Creativity

An off-the-shelf marketing strategy is not enough. Employment law firms seeking to grow their practice must be willing to take a fresh look at their market and be bold enough to break with the same-old solution. When we gather competitive intelligence, we look not just at what your competitors are doing but also at what they are not doing. We find the doors your competitors are leaving open, and we develop creative strategies to seize opportunities that everyone else is missing.

Creative employment law marketing
employment lawyers meeting

We Commit to Just One Firm

When a local television network needs to talk to a trial lawyer;
When a journalist needs to talk to an authority;
When a major website needs to link to authoritative content;
Who are we going to recommend?


Our comprehensive law firm marketing approach includes strategic content, client reviews, authoritative links, winning design, tracking what matters and more. You will get:

1. Strategic Content

Your future clients are not just searching for an employment lawyer or workplace attorney. We develop strategic content to catch a much wider range of prospective client search intentions.

Our strategic content generates leads for targeted searches on today’s top-of-mind employment law issues, including: Gender Discrimination, Racial and Religious Discrimination, Overtime, Right to Work, Sexual Harassment, Hostile Workplace, Union Dues, Tip Income, Fair Labor Standards Act, Family and Medical Leave, National Labor Relations Board, Job Grievances, Wrongful Termination, Parenting Leave, Sick Leave. And more.

Strategic content for employment lawyers
This interactive element uses strategic content to give a case study on sexual harassment.

2. Authoritative Links

We are not interested in building thousands of low-quality links to your employment law practice. We want your site to connect with the best web properties. Through targeted content, multimedia and strategic offerings, our clients have achieved links from some of the most trusted websites on the internet.

Links to employment law firm websites
3. Glowing Reviews

We are not interested in building thousands of low-quality links to your employment law practice. We want your site to connect with the best web properties. Through targeted content, multimedia and strategic offerings, our clients have achieved links from some of the most trusted websites on the internet.

In Illinois Lawyers Are Allowed to:

  • Pay for advertisements
  • Pay for referrals
  • Pay for lead generation
  • Give and receive referrals from other law firms (so long as the client is aware they are being referred out).

The advertising boundaries in Illinois are fairly broad allowing lawyers to:

  • Tell the public about their services.
  • Publicly list references (with client's permission).
  • Publicly list names of clients (with client's permission).

Talking about your firm

The Supreme Court of Illinois does not recognize certifications of specialties. Therefore, you may never say things on your website like “we specialize in personal injury law” or “our family law experts can help your divorce”. Instead, terminology like “our firm focuses on personal injury” or “we dedicated our practice to helping families with matters like divorce, child support, and adoption”.

Unlike other states like New York, Illinois will allow you use a trade name. This means you don't have to use traditional firm names including names of attorneys.

What are Custom Legal Marketing Strategy Centers?

A CLM Strategy Center puts your marketing team in your backyard. Custom Legal Marketing has fully staffed offices in Tampa, Florida and San Francisco, California. Strategy centers are smaller branch offices. Typically, strategy centers will have 1-3 team members available to support local law firms in the region. Other strategy centers serve as hubs to host CLM team members that are deployed from other fully staffed offices or staffed strategy centers.

CLM Strategy Centers are our way of building local relationships with lawyers in every corner of the country.

Get a Free SEO and Website Analysis

law firm marketing and lawyer SEO analysis

Your Law Firm's SEO success starts with knowledge.

We offer a free analysis of your website, your SEO, your social activity, your local citations and your link portfolio so you can see where your firm stands. When ready, one of our analysts will provide you with a free review along with insights and suggestions about how to boost your law firm marketing performance and strategy.

What Our Clients Are Saying

CLM is the Real Deal

Jason at CLM is the real deal when it comes to SEO. I don’t think that you could make a better choice.

Paul Greenberg Briskman Briskman & Greenberg

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Where is Custom Legal Marketing's Chicago, IL Location?

Custom Legal Marketing
73 W Monroe St
Chicago, IL 60603
Phone: (312) 548-7815