First, create local business listings. These listings will do the core work of a local online search marketing campaign, because they make your firm visible on the internet. The more listings you have online, the easier it will be for customers to find you. There are hundreds of directories that allow you to post a listing for free, including recognizable names like Google+ , Yahoo! Local, Yelp, Bing Places and Internet Yellow Pages. Here you will include your firm name, address, phone number and other details. Successful law firms make sure their name, address and phone (NAP) is consistent across multiple citations, as consistent local citations are a big local ranking factor. Additionally, you should develop a strategy for gaining user reviews on these listings, because that will help you gain credibility.
Listing your NAP across these local directories is a solid start, but its only the beginning. Higher SEO ranking can be achieved not only online, but by laying a foundation in the real world where you can gain influence and connections that may ultimately loop back to the online world.
For example, you can join professional organizations or your local chamber of commerce, and then create your profile with those organizations. By speaking at luncheons, volunteering at local schools, networking events or sponsoring a charity event, you can create opportunities for backlinks that will directly add link value for your search engine rankings, possibly lead to positive reviews and get your name known in your community.