Spec work: Free up front but bad for your bottom line

Spec work is the practice of performing a task for free – in this case design work – with the expectation that the initial offering will eventually lead to some sort of payment. It may or may not. People who request spec work are asking to receive materials, such as website layouts or logos, with the understanding that they will pay for the designs only if…

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Social may be trendy but search brings home the leads – SPECIAL REPORT

Social marketing is a popular topic on blogs, in lawyer magazines, and at conferences. This attention is certainly well deserved. Just look at the audience:

  • Facebook – 1 billion+ users
  • Google+ – 500 million+ users
  • Twitter – 500 million+ users
  • LinkedIn- 200 million+ users
  • Pinterest – 48 million+ users

Those audiences should not be ignored, however when looking at what drives leads into your office, we see that search is still the driving force.

Source of leads for law firms from Google, Yahoo,...</p>
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To Keep or not to Keep: Google Launches Note Taking App

Earlier this week, Google officially launched Keep, a new Android-based note taking app. Keep addresses a substantial absence within the operating system – the lack of a native notepad or similar notes application. The interface is very simple and is designed to make it easy to make lists, snatch pictures, record thoughts (with voice) or type notes.

Reviews are mixed, with some questioning whether…

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Beat the crowd: Tips for rising above the competition in a saturated market

The Am Law Daily announced last week that early numbers show only modest growth for a prestigious group of New York’s largest law firms last year. Within the study is the admission from several partners that persistent pressure to lower rates is cutting into profitability, even with a rise in some types of litigation work. The push for firms to lower their rates or pursue alternative billing…

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Set your firm apart in a way that matters to clients

One difficulty confronting firms that are operating in an undeniably saturated market is the ability to effectively communicate what sets them apart from all the other firms competing for the same clients. Many attorneys have begun to recognize that they must define themselves in a way that is distinct from their competition. And this is correct. One key to successful marketing is showing clients how you are…

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Google’s How Search Works site outlines the search process and offers live spam screenshots

Google has launched a website called How Search Works, which takes users through the process of search from crawling and indexing to displaying results. From a purely design standpoint, the site is a beautiful example of how modern coding techniques can create a completely interactive, animated and Flash-free website. It uses plenty of white space, large text and simple graphics to explain the indexing and search process….

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Six tips for building your blog readership

Lawyers blog for a variety of reasons, marketing often being chief among them. Blogging and other online social activity can be both rewarding and frustrating. Every regular blogger has wondered if there is really anyone out there reading their tips and insights. For your professional advancement (and peace of mind), it is good to know that your blog readership is growing. More readers mean…

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