A link exchange. If Example.com links to Lawexample.com, and Lawexample.com links back to Example.com, they have created a link exchange. Such practice is prohibited by Google's Webmaster Guidelines.
A link exchange. If Example.com links to Lawexample.com, and Lawexample.com links back to Example.com, they have created a link exchange. Such practice is prohibited by Google's Webmaster Guidelines.