If you want to get ranked for a keyword, you have to have content that speaks to the search. That does not mean doorway pages and low quality content that exists just for the sake of having a lot of pages, you need to have high quality content.
Of course, you have heard of that before but what does that mean?
Blogs: Your law firm's SEO agency should still post blogs to your website. This is helpful for reporting on local events, legislative changes and other timely topics. Do not flood your blog with a lot of content, blog about things that are topical, timely and provide value to your visitors.
Questions and Answers: Building on the keyword strategy above, you should publish answers to frequently asked questions on a regular basis. This content is helpful for existing website visitors and people finding your firm through search results.
Long Form Content: When you need to cover a lot of information and want to dominate the search engine results, long form pages deliver.
A long form page is a multimedia page that generally has more than 1,500 words and may include graphics, charts, video and audio content. the massive amount of content is broken up into horizontal sections that are easy for the visitor to read. They pack a powerful punch in the search results.
Sometimes, a long form format is used for standard practice area pages like this:
Briskman Briskman & Greenberg - Chicago Car Accident Lawyer
Littman Krooks LLP - Elder Law Attorneys
Brill Legal Group - Field Sobriety Test
Erlich Law Firm - Sexual Harassment Lawyers
Sommers Schwartz - Michigan Medical Malpractice
Todd J. Leonard Law Firm - Truck Accident Lawyers
Hazen Law Group - ABLE Accounts in Pennsylvania
Steinberg Law Firm - South Carolina Truck Accident Lawyer
The writing and content team at Custom Legal Marketing consists of journalists, lawyers and marketing professionals that know how to dig deep into topics and present information in a way that connects with your audience.