If you’re solely focused on finding your website on the first page of Google results — and not worried about social activity, press relations, local marketing, content development or a comprehensive, lead-generating strategy, Custom Legal Marketing may not be the best option for you. While search engine optimization plays a key role in our marketing strategies, we reach out to multiple networks and platforms to drive leads to your firm. Also, without a comprehensive strategy, it’s unlikely that a website will get a Page One ranking. It takes a comprehensive plan to succeed in today’s online marketplace.
A company that promises to deliver a certain number of links every month is not focused on quality or relevance. Also, link quantity is not the silver bullet that it once was. Links should come from a variety of sources, and the focus should be on quality and relevance.
Google’s algorithm is always changing, and it’s our job to change with it. By constantly monitoring updates and discussions about the way search engines are changing, we are able to predict changes and react with the agility needed in today’s environment. Your law firm’s online marketing strategy needs constant attention and should never be married to one set of rules. Be open to changes and know that Custom Legal Marketing is staying on top of it.
The team at Custom Legal Marketing has (what some may consider) an unhealthy obsession with statistics. Ranking reports, traffic reports, impressions, readers, followers, user behavior — we have never met a report that we couldn’t use. With the CLM Lounge, all reports and data related to your account can be accessed at your convenience.