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5 Legal Marketing Stories to Read this Week

5 Legal Marketing Stories to Read this Week

We’re always on the lookout for innovative work being done by other pros. Here are our top 5 articles that we hand-picked just for you.

1. How This Top Law Firm Thinks Like a Startup to Fuel Growth (and How You Can, Too.) (Inc.)

In this close-up examination of how a Washington DC law firm uses innovative methods to disrupt the traditional law firm business model, you’ll learn how your firm can apply similar methods for your benefit, too. This entrepreneurial-minded law firm differentiates itself from others and establishes itself as an industry leader by investing seriously in content, sharing their mind with others (publicly and privately), digital branding, and more. Read on to discover how you can break the mold and fuel growth for your law firm.

2. Rethinking How You Adopt New Technology in Your Firm. (Lawyerist)

It’s not just luddites who need to up their technology game. In this article, learn how all law firms can use technology as problem-solving tools to create a smarter workflow, build efficiency, be better lawyers, and win more cases. Sometimes all it takes is reassessing the way your firm currently operates, and asking yourself how technology can help you make those processes move more efficiently. This article will give you tips on just how to reassess your needs and how to create a smarter tech-savvy practice.

3. Google SERP Features: How to Recover Lost Traffic. (Ryte Magazine)

All websites experience bouts of low traffic. But how do you identify the cause? It might be due to changes in user sentiment, a drop in your Google ranking, or the emergence of a Search Engine Results Pages (SERP) feature. Discover how to identify the source of lost traffic in this step-by-step guide that uses graphics for even clearer understanding, and learn how to identify traffic opportunities to boost your rankings. This is article is a must-read if you’re hoping to understand the nuts and bolts of SERP features, along with tips like how to win a Featured Snippet or run a successful Google Ad.

4. The Power of Natural Links for Your Law Firm's Website (LawLytics)

The secret to building natural backlinks to your law firm’s website is all about creating high quality, unique content. When you post content that other reputable sources find worth sharing, they link back to your site, which gives you credibility with Google. Avoid link schemes, such as exchanging money or services for links, since Google uses algorithms to detect unnatural linking. This article will offer you advice on how to build natural links to help increase your law firm’s online visibility.

5. Facebook Releases Several Ad Personalization Capabilities (Marketing Land)

Creating meaningful content that reaches your audience can be challenging when time and resources are limited. But thanks to Facebook Dynamic Ads, you can now leverage machine learning to more effectively reach your audience. Dynamic Ads were made to meet customers at different stages of their buying journey, and caters to their specific tastes within the shifting media ecosystem. Your firm can now try out this new feature that automatically personalizes ads based on individual preferences, which takes the labor of determining which ad might perform best out of your hands.

Cristina Fríes is a MA in English/Creative Writing from UC Davis (2019), and is a legal marketing strategist and content developer for CLM. Her interests include creating compelling marketing content, writing books, and traveling the world.