Focus on simplicity to boost lead generation

Focus on simplicity to boost lead generation

Lead generating attorney websites have several features in common. A lead generating website will make it easy for visitors to contact the firm by prominently featuring a phone number and giving visitors the option to fill out a simplified form on every page. Many such websites also incorporate a live chat feature.

Lead generating websites will also contain some form of social proof, from industry and peer review seals to client testimonials, all of which show prospective clients they…

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Always be lawyering: 5 questions to ask a new marketing company

Always be lawyering: 5 questions to ask a new marketing company

Demands on lawyers’ time were great enough before the onslaught of online marketing. Now, these demands can seem overpowering. Blogging? Check. Webinars? Check. Video production? Check. Content production? Check. Social media posting? Check. Podcast? Check. What was that other thing you were supposed to be doing? Oh yes, being an attorney. That was it.

As important as marketing and business development are, being a good attorney comes first. Always. Tending to client needs comes first. Without good client service, marketing,…

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8 tips for creating effective PowerPoint presentations

8 tips for creating effective PowerPoint presentations

Poor PowerPoint gets a bad rap. The software is blamed for countless hours spent enduring boring presentations. It is blamed for the multitude of bad slide designs released into the world. It has become almost synonymous with the idea of something unwanted — for both creators and viewers of presentations.

But hope does exist. PowerPoint is just a tool, after all. It can be used to create well-designed, compelling presentations. If you agree to set the bullet points and…

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Developing trustworthiness in a post-truth era

Developing trustworthiness in a post-truth era

Most people know that false information runs free on the internet. However, revelations about the sheer volume of misinformation, and the cultural influence of fake news specifically, have shocked and outraged many in the months since the U.S. presidential election in November.

What distinguishes fake news from the plethora of speculation and conspiracy theory discussions online is that it sells itself as professional journalism. Fake news tries to make itself look real, as do fake ad hosting sites, when…

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Six ways to set your firm apart in 2017

Six ways to set your firm apart in 2017

The beginning of the year provides time for both reflection and renewal. The season invites us to look inward and consider our goals for our personal and professional lives.

Here is a new year’s resolution for attorneys to add to your lists: “In January, I will read all the practice area copy on my website and on the sites of at least 5 of my closest competitors.”

While this resolution may sound about as fun as trying a…

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Worth 1000: Is your photography supporting your firm's voice?

Worth 1000: Is your photography supporting your firm’s voice?

If your law firm’s name was not mentioned somewhere in your articles, on your website or on your advertisements, could people identify the material as coming from you? If a potential client came across one of your Facebook posts and one of your SlideShare presentations, would he or she recognize that each was produced by the same entity? If you met in person, would that encounter reflect the experiences that individual has already had with your firm online?

Hopefully, the…

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4 long-form page examples for attorneys

4 long-form page examples for attorneys

Long-form pages are becoming increasingly popular among web users. But it’s not just humans who like them; Google also rewards this media-rich content. We will explain why in a moment.

What is long-form content?
A long-form page consists of in-depth copy paired with other forms of media. While a standard article may include a picture with some text, long-form content integrates graphics and other forms of media to tell a story.

Another characteristic of long-form pages is (as the name implies)…

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How to write a professional attorney bio people will actually want to read

How to write a professional attorney bio people will actually want to read

Nobody said writing an attorney bio was glamorous. But it is necessary. Unfortunately, it is a task that is often given too little attention, resulting in a boring bio page that is just a thinly-veiled rehashing of an old resume.

Your attorney bio page is important. In fact, it is probably one of the most important pages on your law firm’s website. According to HubSpot, about pages are the second most visited pages on a website. Attorney…

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Marketing and the Brain — Part 3 of 3

Marketing and the Brain — Part 3 of 3

In part 3 of Marketing and the Brain, we’ll cover why your marketing strategy should cater to a person’s tendency to follow their gut feeling, make impulse decisions and protect their free will. These psychology concepts help inform marketers and salespeople how to effectively appeal to prospects, and can be used by you to convert more leads and grow your firm.

Emotional decisions

We often convince ourselves that we follow a strictly logical code for our decision-making process. We tell ourselves…

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Dump these five overused legal marketing phrases

Dump these five overused legal marketing phrases

Lawyers must communicate with a diverse array of people in order to run a successful practice. Each audience, from judges to colleagues to prospective clients, has a different perspective, and attorneys must tailor their language accordingly when speaking to these different groups.

Marketing language is often more casual and conversational than other types of speech attorneys may use. Marketing language should build trust and create connections, a task that is difficult to manage through jargon and formality.

In addition to…

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