Boost Your Law Firm Website Performance with this Web Credibility Checklist

Boost Your Law Firm Website Performance with this Web Credibility Checklist

A successful client relationship will begin with a foundation of trust. If people are going to hire you, they must be confident that your firm can deliver on its promises.

Quantitative research, or the process of analyzing nonnumerical data, is subjective. It is the type of research your visitors are performing when they land on one of your web pages, and it will determine whether they trust you.

Since many clients will first experience your firm…

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How Your Firm Can Positively Participate in Social and Political Moments that Matter

How Your Firm Can Positively Participate in Social and Political Moments that Matter

The COVID-19 pandemic, the U.S. election, and the racial justice movement that entered the national dialogue after the murder of George Floyd are just some of the dominant issues facing people in 2020, and the urgency of all has accelerated the public perception that businesses have a moral responsibility to take a stand on social and political matters.

Lawyers advocate for justice in diverse areas, from immigration to the environment to tax policy to civil rights. As knowledgeable professionals,…

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Six Ways to Boost Your Firm's Marketing and Business During Slow Times (Or Any Time)

Six Ways to Boost Your Firm’s Marketing and Business During Slow Times (Or Any Time)

Times that require forward-thinking are often those that make such thinking the most difficult. And 2020 certainly lives up to that description.

Attorneys have adapted to working remotely. They have shifted marketing focus from in-person networking events to virtual discussions, webinars and content marketing, and they have learned to maneuver through online courtroom proceedings. All while coping with myriad unforeseen personal challenges.

Maybe you have a little more time on your hands than…

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Ditch These Problematic Design Elements From Your Firm's Website

Ditch These Problematic Design Elements From Your Firm’s Website

Web designers have a tricky job to do: balancing the needs and wants of clients with the needs and wants of users, which may not align. The pressure to include trendy design elements or fancy bells and whistles can only make this balancing act more difficult.

A website design cannot be successful, however, if it does not adequately serve users. Some web page effects and behaviors may be visually cool but will negatively impact user experience and site effectiveness.

Here…

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Showcase Your Law Firm Website with This Google Feature

Showcase Your Law Firm Website with This Google Feature

Google Web Stories is a framework for building immersive, user-and mobile-friendly pages. A Web Story functions similarly to an Instagram story, in which a user swipes through a series of slides to learn about a topic.

Web Stories are part of the Accelerated Mobile Pages (AMP) framework and are aimed at mobile users. The idea is to make the mobile reading experience more like the experience of using an app. This gives content producers control over their branding and narrative…

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Don’t Let Your End-Of-Year Marketing Dollars Go to Waste

Don’t Let Your End-Of-Year Marketing Dollars Go to Waste

If you’re lucky enough to see leftover marketing money in your budget at the end of the year, don’t let it go to waste. End 2019 on a high note by investing in a marketing move that will put your firm in a strong position to hit your 2020 goals.

We have some ideas to help you get the most out of your marketing money this Holiday season.

1. Timely content is always in style

It’s the end of the year, and…

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Charitable Activities are Good for Your Community and Law Firm Marketing

Charitable Activities are Good for Your Community and Law Firm Marketing

Don’t keep your charitable activities secret. The fact that your law firm cares about others in more ways than one is not only something worth celebrating but sharing. Doing so will both strengthen bonds within your network as well as help you connect with prospects in a deeper way than traditional outreach or advertisements. After all, a prospective client is unlikely to forget someone who donated thousands of dollars to help recovery efforts after a natural disaster or who…

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Is Spotify A Missed Advertising Opportunity For Lawyers?

Is Spotify A Missed Advertising Opportunity For Lawyers?

Records, cassettes, CDs, mp3 – this is the evolution of portable recordings. Now that we are in the streaming era of digital media, new ways have emerged for you listen to music, books, and shows wherever you go. One company that provides streaming digital media is Spotify.

Spotify is a streaming service that provides access content from entertainers and other professionals all over the world. At the basic…

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