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How to Create Your Law Firm’s Unique Selling Proposition

How to Create Your Law Firm’s Unique Selling Proposition

One of the first things business students, marketers and entrepreneurs learn about when starting their careers is the idea of a unique selling proposition, or unique selling point (USP). A company’s — or in this case law firm’s — USP is the one big thing that makes it different from its competitors and, therefore a better choice for prospective clients.

The understanding of what differentiates you from other law firms in your area will drive everything marketers do on your...

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We just won a W3 Award for Steinberg Law Firm's Website

We just won a W3 Award for Steinberg Law Firm’s Website

We're very excited to announce that we've won another W3 Award, this time for the Steinberg Law Firm website.

Steinberg Law Firm is a great client of ours that has been fighting for the rights of South Carolinians for almost a century and the hundreds of five-star reviews they've earned show how much their clients appreciate the firm's hard work and dedication.

We've been working with Steinberg Law Firm for several years and have increased their monthly organic leads by 1,100%...

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Is Your Law Firm Marketing Company Putting You at Risk?

Is Your Law Firm Marketing Company Putting You at Risk?

Law firm marketing and branding efforts are often outsourced to agencies that specialize in these tasks. Even firms with internal marketing departments often look externally for help with niche items like search engine optimization or video production.

With the explosion in the number of companies that claim to specialize in legal marketing has come a similar glut of content telling firms what to look for in a marketing agency. Listicle upon listicle has been written about the top...

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If you're a lawyer that doesn't want to be a cat, follow these steps

If you’re a lawyer that doesn’t want to be a cat, follow these steps

Perhaps a virtual hearing with a judge and opposing counsel is not the best time to have one of Zoom's playful characters cutely batting their eyes in your place. If you are a lawyer that finds yourself in a Zoom meeting appearing as a cat or a cat that finds themselves looking like a lawyer, here are a few easy steps (with screenshots) to let your true self shine.

How to turn off filters during a Zoom meeting (a visual...

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Boost Your Law Firm Website Performance with this Web Credibility Checklist

Boost Your Law Firm Website Performance with this Web Credibility Checklist

A successful client relationship will begin with a foundation of trust. If people are going to hire you, they must be confident that your firm can deliver on its promises.

Quantitative research, or the process of analyzing nonnumerical data, is subjective. It is the type of research your visitors are performing when they land on one of your web pages, and it will determine whether they trust you.

Since many clients will first experience your firm...

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How Your Firm Can Positively Participate in Social and Political Moments that Matter

How Your Firm Can Positively Participate in Social and Political Moments that Matter

The COVID-19 pandemic, the U.S. election, and the racial justice movement that entered the national dialogue after the murder of George Floyd are just some of the dominant issues facing people in 2020, and the urgency of all has accelerated the public perception that businesses have a moral responsibility to take a stand on social and political matters.

Lawyers advocate for justice in diverse areas, from immigration to the environment to tax policy to civil rights. As knowledgeable professionals,...

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Six Ways to Boost Your Firm's Marketing and Business During Slow Times (Or Any Time)

Six Ways to Boost Your Firm’s Marketing and Business During Slow Times (Or Any Time)

Times that require forward-thinking are often those that make such thinking the most difficult. And 2020 certainly lives up to that description.

Attorneys have adapted to working remotely. They have shifted marketing focus from in-person networking events to virtual discussions, webinars and content marketing, and they have learned to maneuver through online courtroom proceedings. All while coping with myriad unforeseen personal challenges.

Maybe you have a little more time on your hands than...

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Ditch These Problematic Design Elements From Your Firm's Website

Ditch These Problematic Design Elements From Your Firm’s Website

Web designers have a tricky job to do: balancing the needs and wants of clients with the needs and wants of users, which may not align. The pressure to include trendy design elements or fancy bells and whistles can only make this balancing act more difficult.

A website design cannot be successful, however, if it does not adequately serve users. Some web page effects and behaviors may be visually cool but will negatively impact user experience and site effectiveness.

Here...

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Showcase Your Law Firm Website with This Google Feature

Showcase Your Law Firm Website with This Google Feature

Google Web Stories is a framework for building immersive, user-and mobile-friendly pages. A Web Story functions similarly to an Instagram story, in which a user swipes through a series of slides to learn about a topic.

Web Stories are part of the Accelerated Mobile Pages (AMP) framework and are aimed at mobile users. The idea is to make the mobile reading experience more like the experience of using an app. This gives content producers control over their branding and narrative...

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Don’t Let Your End-Of-Year Marketing Dollars Go to Waste

Don’t Let Your End-Of-Year Marketing Dollars Go to Waste

If you’re lucky enough to see leftover marketing money in your budget at the end of the year, don’t let it go to waste. End 2019 on a high note by investing in a marketing move that will put your firm in a strong position to hit your 2020 goals.

We have some ideas to help you get the most out of your marketing money this Holiday season.

1. Timely content is always in style

It’s the end of the year, and...

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